Website Retailer Satisfaction & Shopping Experience Survey

Thanks for shopping with us! We'd love to hear how your experience on our website has been — this takes about 4-5 minutes and your honest feedback (good or bad) helps us make the site better. Your responses are completely confidential and anonymized.

How likely are you to recommend (Replace with Retailer Name)'s website to a friend or colleague?

In the last 3 months, how many times have you purchased from (Replace with Retailer Name)'s website?

• This was my first purchase
• 1-2 times
• 3-5 times
• 6 or more times

How much do you agree with each statement about your recent visits to the site?

Did any of the following make it harder to complete a purchase on your last visit?

• Site was slow to load
• Couldn't find the product I wanted
• Checkout required too many steps
• Shipping costs were higher than expected
• Preferred payment method wasn't available
• Site crashed or showed an error
• None of these

Which of these improvements would matter most to you if the site made them?

• Faster page load times
• Better product search and filtering
• More detailed product photos or videos
• Simpler, fewer-step checkout
• More payment options
• Lower or clearer shipping costs
• Live chat support during checkout
• Better experience on mobile phones

How would you rate the checkout process on your most recent order?

How confident are you that your personal and payment information is secure on this site?

Reconstruct exactly what happened during the respondent's most recent visit to the site: what they set out to buy, whether they completed the purchase, and the specific point (if any) where they hesitated, got confused, or almost gave up. If they flagged a friction point (slow load, checkout steps, missing payment method, errors) or gave a low security confidence or recommend score, probe concretely what happened and what would have fixed it in that moment rather than accepting a general complaint.

How likely are you to purchase from (Replace with Retailer Name) again in the next 3 months?

• Very unlikely
• Unlikely
• Not sure
• Likely
• Very likely

What is your age range?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

What is your annual household income?

• Under $25,000
• $25,000-$49,999
• $50,000-$74,999
• $75,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

That's everything — thank you for shopping with us and sharing your experience! Your answers feed directly into a review of what we fix next on the site.