Target Market Demographics & Buyer Profile Survey

Thanks for taking a few minutes to tell us about yourself and your organization. Your answers help us understand who we're serving and build a better fit for people like you. Your responses are completely confidential and anonymized. This takes about 8 minutes.

Which best describes your role in purchasing decisions for a product or service like this? (Replace 'this' with your specific product/service category before launching.)

• I'm the sole decision maker
• I'm part of a buying committee
• I influence or recommend but don't decide
• I'm an end user with no purchasing input
• I'm not involved in purchasing at all

Which industry best describes your organization?

• Technology / software
• Financial services
• Healthcare
• Retail / e-commerce
• Manufacturing
• Education
• Government / nonprofit
• (Template note: replace or extend this list with industries relevant to your market before launching.)

How many employees work at your organization?

• 1-10
• 11-50
• 51-200
• 201-1,000
• 1,001-5,000
• More than 5,000

Approximately what is your organization's annual revenue?

• Under $1M
• $1M-$10M
• $10M-$50M
• $50M-$250M
• Over $250M
• Prefer not to say

Thinking about a typical purchase in this category, how would you split 100 points across where the budget actually comes from?

• Dedicated software/tools budget
• Services or consulting budget
• Internal staff time (opportunity cost)
• One-off project or discretionary budget
• Other

When choosing a vendor in this category, which of the following matter most and least to you?

• Price
• Product quality
• Customer support
• Brand reputation
• Ease of use
• Integration with existing tools
• Contract flexibility
• Speed of implementation

How likely are you to purchase a solution in this category in the next 12 months?

Reconstruct the respondent's actual buying journey behind their purchase-likelihood score: what triggered the need, who else is or would be involved in the decision, and what budget or timing constraints they face. If their score is low, probe what would need to change for it to rise; if high, probe what's blocking them from buying today. Anchor follow-ups on the specific vendor-selection factors they ranked highest.

Almost done — just a few optional questions about you so we can understand our broader audience. Feel free to skip any of these.

Which age range do you fall into?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

Which region are you based in?

• North America
• Latin America
• Europe
• Middle East & Africa
• Asia Pacific
• Prefer not to say

Which range best describes your household income?

• Under $50,000
• $50,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

That's everything — thank you! Your answers feed directly into our target market and ideal customer profile, helping us focus on the people and organizations we serve best.