Sales & Revenue

Website Visitor Demographics & Buyer Intent Survey

Profiles who is actually visiting your website — role, company size, industry, and buying stage — alongside purchase intent signals your sales team can act on. An AI follow-up interview digs into the real trigger behind today's visit so revenue teams can prioritize and route leads instead of guessing from traffic data alone.

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샘플 질문

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질문 13개 · 약 7분

Q01

메시지

Thanks for stopping by! We'd love to understand who visits our site and what brings you here — it helps us build a better experience for people like you. Your responses are completely confidential and anonymized. This will take about 7 minutes.

Q02

객관식필수

What best describes your main reason for visiting our website today?

Researching a problem or solution
Comparing vendors or products
Looking for pricing information
Following up on a conversation with sales
Checking on an existing account or order
Just browsing / no specific reason

Q03

객관식필수

Which of these best describes where you are in the process of choosing a solution like ours?

Just becoming aware of the problem
Actively researching options
Comparing a short list of vendors
Ready to make a decision soon
Already a customer

Q04

드롭다운필수

Which industry best describes your organization?

Technology / Software
Financial Services
Healthcare
Retail / E-commerce
Manufacturing
Education
Professional Services
Government / Nonprofit
Other

Q05

객관식필수

How many employees work at your organization?

1-10
11-50
51-200
201-1,000
1,001-5,000
More than 5,000

Q06

객관식필수

What best describes your role in a purchase decision for this type of product or service?

Final decision maker
Strong influence on the decision
Researcher gathering options for others
No involvement in purchasing decisions

Q07

의견 척도필수

How likely are you to purchase from us in the next 3 months?

척도: 0 – 10

최소:Not at all likely최대:Extremely likely

Q08

AI 인터뷰

Dig into what actually brought this specific visitor to the site today and what would move them closer to a purchase. Anchor on their stated buying stage and purchase-likelihood rating: if they rated intent high, uncover the specific trigger event and timeline; if low, uncover what's blocking them or whether they're the wrong audience entirely. If they said 'just browsing,' gently probe whether there's an underlying need they haven't articulated yet.

Q09

매트릭스

How important is each of the following when you evaluate a company like ours?

5개 행 × 5개 열

Price / value for money
Product features and capabilities
Customer support and service
Brand reputation and reviews
Ease of getting started

열: Not important · Slightly important · Important · Very important · Critical

Q10

객관식

What is your age range?

Under 25
25-34
35-44
45-54
55-64
65 or older

Q11

객관식

How do you describe your gender?

Woman
Man
Non-binary

Q12

단문형

What city and country are you located in? (Feel free to leave this blank.)

Q13

메시지

That's everything — thank you for sharing this! Your answers help our sales and marketing teams understand who's on our site and serve you (and future visitors like you) better.

포함된 기능

AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

Pairs firmographic and role questions (industry, company size, purchase-decision role) with explicit buyer-intent signals like buying stage and purchase likelihood in the next 3 months, so sales can prioritize rather than just profile.
Includes an AI follow-up interview that probes the specific trigger behind that visitor's session today — going beyond static multiple-choice categories to actual context sales can act on.
A matrix question captures which evaluation factors matter most to that visitor, adding a prioritization layer static demographic surveys don't offer.
Frames age, gender, and location as optional and skippable, and opens/closes with conversational chat messages rather than a cold form.

QuestionPro

Internet or website demographics survey questions + sample questionnaire template

This is presented as a sample questionnaire and question-list resource on website demographics rather than a ready-to-field template with built-in logic. It covers similar ground — who visits a site and basic profiling — but stops at static question categories. There's no mention of buyer-intent scoring or follow-up probing tied to today's visit.

잘하는 점

Backed by an established survey platform with broad question-type and logic support
Offers a structured starting list of website-demographic questions for quick customization
Likely supports standard distribution and basic reporting features common to QuestionPro's platform

아쉬운 점

No adaptive AI follow-up interview to dig into why a specific visitor is on the site today
No automated per-response quality scoring or voice AI interview option
No published transparent prompt methodology — it's a fixed question list, not an interview flow

자주 묻는 질문