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Developer API Pricing & Tier Preferences Survey Template

Explore Willingness to Pay, fairness, and tier preferences for developer APIs. Ready-to-use pricing research questions, incl. Van Westendorp & Gabor-Granger.

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AI-Powered Questions

Intelligent follow-up questions based on responses

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Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This brief survey focuses on your experience with paid third‑party APIs. Please answer based on your recent work.
Q2
Multiple Choice
Which best describes your role in selecting or approving paid third‑party APIs?
  • Primary decision-maker
  • Share decision with others
  • Provide input but not final say
  • No involvement
Q3
Multiple Choice
In the last 12 months, did you or your team pay for any third‑party API usage?
  • Yes
  • No
  • Not sure
Q4
Numeric
Approximately how much did your team spend per month on paid third‑party APIs over the last 12 months? (USD)
Accepts a numeric value
Whole numbers only
Q5
Numeric
About how many API calls does a typical project of yours make per month? (Enter a number)
Accepts a numeric value
Whole numbers only
Q6
Ranking
Please rank the following pricing models from most to least preferred.
Drag to order (top = most important)
  1. Per-call metered pricing
  2. Monthly tiers with overage
  3. Flat monthly subscription (capped usage)
  4. Freemium tier then paid
  5. Prepaid credits (consume as you go)
  6. Enterprise custom contract
Q7
Multiple Choice
Which usage tier best fits your current needs today?
  • Free / very low usage
  • Starter / low usage
  • Growth / medium usage
  • Scale / high usage
  • High volume / Enterprise
Q8
Opinion Scale
For high-volume needs, how attractive is a custom contract (e.g., volume discounts, tailored SLAs)?
Range: 1 – 10
Min: Not at all attractiveMid: NeutralMax: Extremely attractive
Q9
Numeric
What price per 1,000 calls (USD) feels like good value for a critical API in your domain?
Accepts a numeric value
Whole numbers only
Q10
Numeric
Above what price per 1,000 calls (USD) would you consider a critical API too expensive to use?
Accepts a numeric value
Whole numbers only
Q11
Rating
How appealing is a 20% discount for a 12‑month usage commitment?
Scale: 10 (star)
Min: Not appealingMax: Very appealing
Q12
Opinion Scale
How fair are overage fees after exceeding a monthly tier limit?
Range: 1 – 10
Min: Very unfairMid: NeutralMax: Very fair
Q13
Multiple Choice
Attention check: To confirm you’re reading carefully, please select “I am paying attention.”
  • I am paying attention
  • I prefer not to answer
  • I did not read the question
Q14
Matrix
Please rate your agreement with these statements about API pricing.
RowsStrongly disagreeDisagreeNeitherAgreeStrongly agree
Rate limits are communicated clearly before purchase•••••
Overage pricing is transparent and predictable•••••
Monthly bills are easy to estimate in advance•••••
Volume discounts feel fair across tiers•••••
Add-on fees (e.g., egress, logs) are disclosed clearly•••••
SLA/support levels scale appropriately by tier•••••
Q15
Long Text
What feels most unfair or most confusing about typical API pricing today?
Max 600 chars
Q16
Multiple Choice
What would most likely trigger you to upgrade to a higher usage tier?
  • Hitting rate limits or quotas
  • Access to premium features
  • Need for stronger SLAs/support
  • Lower effective cost at higher volume
  • Procurement/contract requirements
Q17
Dropdown
Where are you primarily located?
  • North America
  • Europe
  • Latin America
  • Asia
  • Africa
  • Oceania
  • Middle East
  • Prefer not to say
Q18
Dropdown
What is your age group?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q19
Multiple Choice
How do you describe your gender?
  • Man
  • Woman
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q20
Dropdown
What is your highest level of education?
  • Less than high school
  • High school or equivalent
  • Some college or associate degree
  • Bachelor’s degree
  • Master’s degree
  • Doctorate
  • Bootcamp / Professional certificate
  • Prefer not to say
Q21
Multiple Choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed / Freelance
  • Student
  • Not employed
  • Prefer not to say
Q22
Long Text
Any other feedback on API pricing or this survey?
Max 600 chars
Q23
AI Interview
AI Interview: 2 Follow-up Questions on API Pricing and Fairness
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q24
Chat Message
Thank you for participating! Your input will help make API pricing clearer and more equitable.

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