Developer API Pricing & Willingness-to-Pay Research
Measures developer willingness to pay, pricing model preferences, and fairness perceptions for third-party APIs using Van Westendorp price sensitivity analysis and structured qualitative probes.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for your interest in this survey.
We are conducting research on developer experiences with paid third-party API pricing. Your participation is entirely voluntary, and you may stop at any time. All responses are anonymous and will be reported only in aggregate for internal research purposes.
There are no right or wrong answers — we are interested in your honest opinions and experiences.
Estimated completion time: 8–10 minutes.
Q2
Multiple Choice
Which best describes your role in selecting or approving paid third-party APIs?
Primary decision-maker
Share decision with others
Provide input but not final say
No involvement
Q3
Multiple Choice
In the last 12 months, have you or your team paid for any third-party API usage?
Yes
No
Not sure
Q4
Dropdown
Approximately how much did your team spend per month on paid third-party APIs over the last 12 months?
Less than $50
$50–$199
$200–$499
$500–$999
$1,000–$4,999
$5,000–$9,999
$10,000 or more
Not sure
Prefer not to say
Q5
Dropdown
Approximately how many API calls does a typical project of yours make per month?
Fewer than 1,000
1,000–10,000
10,001–100,000
100,001–1,000,000
More than 1,000,000
Not sure
Q6
Multiple Choice
Which usage tier best fits your current needs?
Free / very low usage
Starter / low usage
Growth / medium usage
Scale / high usage
High volume / Enterprise
Q7
Ranking
Please rank the following pricing models from most to least preferred for your typical API usage.
Drag to order (top = most important)
Per-call metered pricing
Monthly tiers with overage fees
Flat monthly subscription (capped usage)
Freemium tier then paid upgrades
Prepaid credits (consume as you go)
Enterprise custom contract
Q8
Opinion Scale
If you had high-volume API needs, how attractive would a custom enterprise contract (e.g., volume discounts, tailored SLAs) be to you?
Range: 1 – 7
Min: Not at all attractiveMid: NeutralMax: Extremely attractive
Q9
Opinion Scale
How appealing is a 20% discount in exchange for a 12-month usage commitment?
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q10
Chat Message
The next four questions ask you to think about pricing for a critical API in your domain. Please enter a dollar amount per 1,000 API calls for each question.
Q11
Long Text
At what price per 1,000 API calls (USD) would you consider this API a bargain — a great buy for the money?
Max chars
Q12
Long Text
At what price per 1,000 API calls (USD) would you start to feel it is getting expensive, but you would still consider using it?
Max chars
Q13
Long Text
At what price per 1,000 API calls (USD) would you consider this API so expensive that you would not consider using it?
Max chars
Q14
Long Text
At what price per 1,000 API calls (USD) would you consider this API so inexpensive that you would question its quality or reliability?
Max chars
Q15
Opinion Scale
In general, how fair do you consider overage fees charged after exceeding a monthly API tier limit?
Range: 1 – 7
Min: Very unfairMid: NeutralMax: Very fair
Q16
Opinion Scale
How transparent do you find pricing information on most third-party API documentation or websites?
Range: 1 – 7
Min: Not at all transparentMid: NeutralMax: Extremely transparent
Q17
Opinion Scale
How confident are you that you can predict your monthly API costs before receiving a bill?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q18
Opinion Scale
To what extent do you agree: 'API providers should offer a spend cap or alert before overage charges apply.'
What would most likely trigger you to upgrade to a higher API usage tier?
Hitting rate limits or quotas
Access to premium features
Need for stronger SLAs or support
Lower effective cost at higher volume
Procurement or contract requirements
Other (please specify)
Q20
Long Text
What, if anything, feels most unfair about typical API pricing today?
Max chars
Q21
AI Interview
We'd like to understand more about your experience with API pricing. Please share your thoughts on what makes API pricing work well or poorly, and our AI moderator will ask a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q22
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about API pricing that you haven't had a chance to express.
Max chars
Q23
Dropdown
Where are you primarily located?
North America
Europe
Latin America
Asia
Africa
Oceania
Middle East
Prefer not to say
Q24
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q25
Multiple Choice
How do you describe your gender?
Man
Woman
Non-binary
Prefer to self-describe
Prefer not to say
Q26
Dropdown
What is your highest level of education?
Less than high school
High school or equivalent
Some college or associate degree
Bachelor's degree
Master's degree
Doctorate
Bootcamp / Professional certificate
Prefer not to say
Q27
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed / Freelance
Student
Not employed
Prefer not to say
Q28
Chat Message
Thank you for participating! Your responses are valuable and will be used to improve API pricing transparency and fairness. All data will be stored anonymously and reported only in aggregate.
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