Q01
Long Text
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Developer API Pricing & Willingness-to-Pay Research
Measures developer willingness to pay, pricing model preferences, and fairness perceptions for third-party APIs using Van Westendorp price sensitivity analysis and structured qualitative probes.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
28 questions · ~4 min
Q02
Multiple Choice
Which best describes your role in selecting or approving paid third-party APIs?
Q03
Long Text
Please rank the following pricing models from most to least preferred for your typical API usage.
Q04
Long Text
The next four questions ask you to think about pricing for a critical API in your domain. Please enter a dollar amount per 1,000 API calls for each question.
Q05
Long Text
In general, how fair do you consider overage fees charged after exceeding a monthly API tier limit?
Q06
Multiple Choice
What would most likely trigger you to upgrade to a higher API usage tier?
Q07
Long Text
What, if anything, feels most unfair about typical API pricing today?
Q08
Long Text
Where are you primarily located?
Q09
Long Text
Thank you for participating! Your responses are valuable and will be used to improve API pricing transparency and fairness. All data will be stored anonymously and reported only in aggregate.
Q10
Multiple Choice
In the last 12 months, have you or your team paid for any third-party API usage?
Q11
Long Text
If you had high-volume API needs, how attractive would a custom enterprise contract (e.g., volume discounts, tailored SLAs) be to you?
Q12
Long Text
At what price per 1,000 API calls (USD) would you consider this API a bargain — a great buy for the money?
Q13
Long Text
How transparent do you find pricing information on most third-party API documentation or websites?
Q14
AI Interview
We'd like to understand more about your experience with API pricing. Please share your thoughts on what makes API pricing work well or poorly, and our AI moderator will ask a couple of follow-up questions.
Q15
Long Text
What is your age group?
Q16
Long Text
Approximately how much did your team spend per month on paid third-party APIs over the last 12 months?
Q17
Long Text
How appealing is a 20% discount in exchange for a 12-month usage commitment?
Q18
Long Text
At what price per 1,000 API calls (USD) would you start to feel it is getting expensive, but you would still consider using it?
Q19
Long Text
How confident are you that you can predict your monthly API costs before receiving a bill?
Q20
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about API pricing that you haven't had a chance to express.
Q21
Multiple Choice
How do you describe your gender?
Q22
Long Text
Approximately how many API calls does a typical project of yours make per month?
Q23
Long Text
At what price per 1,000 API calls (USD) would you consider this API so expensive that you would not consider using it?
Q24
Long Text
To what extent do you agree: 'API providers should offer a spend cap or alert before overage charges apply.'
Q25
Long Text
What is your highest level of education?
Q26
Multiple Choice
Which usage tier best fits your current needs?
Q27
Long Text
At what price per 1,000 API calls (USD) would you consider this API so inexpensive that you would question its quality or reliability?
Q28
Multiple Choice
What is your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.