Ads & campaigns
Ad headline test template
Choose a headline that expresses the intended benefit clearly. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a headline that expresses the intended benefit clearly.
Target audience
[People in your campaign audience]
Inside the template
Your starting brief
Compare headlines for [your campaign]. Keep the ad image, offer, body copy, and format unchanged. Check that every headline is reproduced exactly.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which headline gives you a clearer reason to learn more, and why?
- What do you think is being offered?
- Which words feel relevant or vague?
- What would you expect the rest of the ad to explain?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Message clarity
- Relevance
- Interest in learning more
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a headline that expresses the intended benefit clearly.
- What should I customize before starting?
- Keep the ad image, offer, body copy, and format unchanged. Check that every headline is reproduced exactly. Recruit people in your campaign audience.
- How should I use the feedback?
- Use this feedback to revise the message. Measure actual opens, clicks, and purchases in a live campaign experiment.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.