Concept testing templates for your next product or creative decision

Concept Testing

Promotional offer test

Choose an offer presentation people can interpret accurately. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Social post test

Choose a post that communicates the announcement and invites relevant interest. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Email creative test

Choose an email composition with a clear message and next step. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Email subject line test

Choose a subject line that communicates relevant content without misleading expectations. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Call to action test

Choose action wording that sets an accurate expectation. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Ad headline test

Choose a headline that expresses the intended benefit clearly. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Ad creative test

Compare ad directions for message clarity, relevance, and interest in learning more.

Concept Testing

Trust message test

Find reassurance wording that addresses real uncertainty with credible information. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Tone of voice test

Choose a tone that fits the relationship and communication task. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Brand story test

Choose a brand story that connects the origin to a useful customer promise. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Brand positioning test

Identify a positioning direction that feels relevant and distinct. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Tagline test

Choose a tagline that expresses a clear and relevant brand promise. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Business name test

Choose a business name with appropriate category and personality associations. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Value proposition test

Compare benefit statements for comprehension, relevance, and believability.

Concept Testing

Product naming test

Compare candidate names for meaning, relevance, and ease of understanding.

Concept Testing

Brand identity test

Compare visual identities for personality, coherence, and relevance to your audience.

Concept Testing

Logo preference test

Compare logo directions for brand fit, readability, and distinctiveness.

Concept Testing

Webinar invitation test

Choose an invitation that explains the session's value and who it is for. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Newsletter positioning test

Choose a newsletter promise that communicates useful content and a clear audience. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Podcast cover test

Choose podcast artwork that communicates the topic and tone at small sizes. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Book blurb test

Choose a blurb that explains the premise and gives readers a reason to continue. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Book title test

Choose a title that creates the intended expectation and curiosity. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Book cover test

Choose a cover that signals the intended genre and reading experience. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

YouTube thumbnail test

Compare thumbnail directions for topic clarity, visual appeal, and interest in watching.

Concept Testing

Listing infographic test

Choose an infographic that explains product benefits without adding confusion. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Product hero image test

Choose a main image that represents the product clearly and accurately. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Menu layout test

Choose a menu presentation that communicates choices and prices clearly. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Retail display test

Choose a display direction that communicates the product and offer clearly. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Unboxing concept test

Choose an unboxing direction that supports the product experience without unnecessary complexity. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Sustainability message test

Choose wording that communicates the specific environmental information accurately. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Packaging claim test

Identify a benefit claim shoppers understand and find relevant. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Label hierarchy test

Choose a label hierarchy that makes key product information easy to understand. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Packaging redesign test

Compare packaging options for product understanding, visual appeal, and purchase consideration.

Concept Testing

Product instruction test

Choose instructions that communicate the intended sequence clearly. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Loyalty reward test

Choose a reward people understand and would consider using. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Online course concept test

Find a course direction with a relevant and credible learning outcome. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Service concept test

Choose a service promise that fits customer expectations. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Membership concept test

Identify membership benefits people can connect to a specific need. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Subscription offer test

Find a subscription proposition with understandable value and terms. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Product bundle test

Choose a bundle whose contents fit a real buying occasion. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Feature concept test

Choose a feature direction that solves a recurring task. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Product variant test

Compare product colors, finishes, or styles while keeping the underlying offer consistent.

Concept Testing

Product concept test

Compare product ideas to learn which benefits people value, what is unclear, and whether they would consider trying them.

Concept Testing

App store screenshot test

Choose screenshots that explain the app's useful features and fit. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Onboarding screen test

Choose an onboarding explanation that connects the app to a useful first action. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Signup screen concept test

Choose a signup presentation that explains the commitment and next step. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Pricing page clarity test

Choose a pricing presentation that explains plan differences and billing terms. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Homepage concept test

Choose a homepage direction that explains the business and its main choices. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

Landing page hero test

Choose a first-screen direction that explains the offer and next step. Start with a comparison brief, follow-up questions, and rating scales.

Concept Testing

App icon test

Compare app icons for recognizability, category fit, and appeal at small sizes.