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Alumni Giving Intentions & Engagement Drivers Survey
Measures current students' and recent graduates' connection to their institution, giving likelihood and motivations, barriers to donation, and communication preferences to inform alumni relations and advancement strategy.
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Alumni Giving Intentions & Engagement Drivers Survey
Welcome and thank you for taking part in this survey about your experience with your institution and your interest in staying connected after graduation. This survey is voluntary and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. Your responses are confidential and will be reported only in aggregate. The survey takes approximately 10 minutes to complete.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
18 questions · ~9 min
Q01
Opinion Scale
Overall, how connected do you currently feel to your institution?
Scale: 1 – 7
Min:Not at all connectedMax:Extremely connected
Q02
Opinion Scale
How likely are you to participate in alumni community activities in your first year after graduation?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q03
Multiple Choice
Which of the following alumni offerings interest you most after graduation? Select up to 3.
- Networking events
- Mentoring programs (as mentee or mentor)
- Career services and job boards
- Continuing education or professional development
- Campus reunions and social events
- Online alumni community or directory
- Volunteer opportunities
- Other
Q04
Opinion Scale
How likely are you to make a financial donation to your institution within the first three years after graduation?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q05
Ranking
Rank the reasons that would most motivate you to donate. Place your top reason first.
- Support student scholarships
- Support my department or program
- Show gratitude for my experience
- Match or challenge gift opportunity
- Visible impact reports and updates
- Alumni benefits or networking
Drag to rank
Q06
Multiple Choice
What are the main reasons you might not donate in the next three years? Select up to 3.
- Limited finances right now
- Unclear how donations are used
- Prefer to support other causes
- No one asked me directly
- My gift wouldn't make a difference
- Not satisfied with my institution experience
- I prefer volunteering instead
- Other
Q07
Multiple Choice
Which of the following messages would most persuade you to donate? Select up to 2.
- Student success stories
- Scholarship and financial aid impact
- Specific project outcomes
- Matching or challenge gift opportunity
- Recognition or alumni benefits
- Department or program needs
Q08
Opinion Scale
How confident are you that donations to your institution are used effectively?
Scale: 1 – 7
Min:Not at all confidentMax:Very confident
Q09
Multiple Choice
Which channels would you prefer for alumni updates? Select up to 3.
- Text messages (SMS)
- Phone calls
- Alumni portal or website
- In-person campus events
- Other
Q10
Multiple Choice
How often would you prefer to receive communications from alumni relations after graduation?
- Never — I'd prefer not to be contacted
- Only for major updates
- A few times per year
- Monthly
- Every two weeks or more
Q11
AI Interview
Based on your responses in this survey, what could your institution do to make you more likely to stay engaged or donate as an alum? Please share your thoughts openly.
Q12
Dropdown
What is your current level of study?
- Undergraduate (associate or bachelor's)
- Graduate or professional
- Non-degree or certificate
- Already graduated (0–2 years ago)
Q13
Dropdown
When do you expect to graduate, or when did you graduate?
- Already graduated (0–2 years ago)
- 2024–2025
- 2026
- 2027
- 2028 or later
- Prefer not to say
Q14
Dropdown
Which best describes your field of study?
- Arts & Humanities
- Business
- Engineering or Computer Science
- Health or Life Sciences
- Natural Sciences (Math, Physics, Chemistry)
- Social Sciences
- Education
- Law
- Other
Q15
Dropdown
What is your age?
- 17 or younger
- 18–20
- 21–24
- 25–29
- 30–34
- 35–44
- 45+
- Prefer not to say
Q16
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q17
Dropdown
Where do you primarily study?
- Africa
- Asia
- Europe
- Latin America & Caribbean
- Middle East
- North America
- Oceania
- Prefer not to say
Q18
Multiple Choice
Are you currently employed while studying?
- Not employed
- Employed part-time
- Employed full-time
- Prefer not to say
Message
Thank you for participating — your insights will help strengthen alumni engagement and institutional impact.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an AI follow-up interview that adapts to each respondent's prior answers to surface specific ideas for improving their alumni experience, not just static ratings
- Covers the full donor journey in one instrument: current connection, likelihood to engage and give, a ranked motivators exercise, and multiple-choice barriers to donation — giving advancement teams both the 'why yes' and 'why no' picture
- Tests message resonance directly by asking which persuasive donation messages would work best, plus confidence in fund-usage transparency, which informs both fundraising copy and trust-building communications
- Captures communication channel and frequency preferences alongside standard class-year, field-of-study, and demographic segmentation, so results can be cut by cohort for targeted alumni relations strategy
SurveySparrow
Alumni Engagement Survey Template | For Educational InstitutionsA dedicated alumni engagement template aimed at educational institutions, covering similar ground to ours around connection and involvement. It's a static, ready-to-field question set rather than an adaptive interview, so it can't probe individual answers further. No public pricing tier is academic-specific; SurveySparrow's plans are general SaaS tiers.
What it does well
- Purpose-built for the alumni/education use case, so question framing is likely already tailored to that audience
- Ready-to-field template requiring no rebuilding from scratch
- Part of a broader survey platform with standard reporting and distribution tools
Where it falls short
- No adaptive AI follow-up questioning — all respondents see the same fixed question flow
- No mention of automated per-response quality scoring
- No transparent, inspectable AI prompt methodology since there's no AI interview component
QuestionPro
Altruism gift giving survey questions + Sample questionnaire templateThis is a general altruism/gift-giving questionnaire, not an alumni-specific instrument, so institutions would need to adapt it substantially for advancement use. It reads more as a sample question bank/guide than a fielding-ready alumni template. Useful for generic giving-motivation language but lacks alumni context like connection to institution or class-year segmentation.
What it does well
- Broad library of gift-giving and altruism motivation questions that could be borrowed and adapted
- Backed by a large established survey platform with standard analytics
- Freely browsable as a reference before building a custom survey
Where it falls short
- Not alumni- or institution-specific — no questions on institutional connection, class year, or alumni communication preferences
- Static question list with no adaptive AI interviewing or voice AI option
- No automated quality scoring of open-ended responses, and no transparent AI prompt disclosure
Frequently asked questions
What questions are in the “Alumni Giving Intentions & Engagement Drivers Survey” template?
The template includes 18 ready-to-use questions, starting with: “Overall, how connected do you currently feel to your institution?” · “How likely are you to participate in alumni community activities in your first year after graduation?” · “Which of the following alumni offerings interest you most after graduation? Select up to 3.”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 18 questions in about 9 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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