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Donor Experience & Fundraising Feedback Survey
Captures how donors experienced your giving process, what motivates their generosity, and how they'd allocate funds across programs. Built for development and fundraising teams, with an AI follow-up that digs into the real story behind a donor's satisfaction or likelihood to give again.
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Donor Experience & Fundraising Feedback Survey
Thank you for supporting our organization! We'd love your honest feedback on your giving experience so we can serve donors like you even better. Your responses are completely confidential and anonymized. This will take about 5 minutes.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
11 questions · ~7 min
Q01
Multiple ChoiceRequired
In the last 12 months, how did you make your most recent donation to us?
- Online one-time donation
- Recurring/monthly giving
- At an event or fundraiser
- Check or mail-in gift
- Text-to-give
- Through a workplace giving program
Q02
Opinion ScaleRequired
Overall, how satisfied were you with your most recent donation experience?
Scale: 1 – 5
Min:Not at all satisfiedMax:Extremely satisfied
Q03
MatrixRequired
How much do you agree with each statement about your experience as a donor?
4 rows × 5 columns
- The donation process was quick and easy
- I received a timely thank-you after donating
- I understand how my donation is being used
- Communications from this organization feel personal, not generic
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q04
Multiple ChoiceRequired
In the last 12 months, how often have you donated to this organization?
- This was my first donation
- 2-3 times
- Monthly or more often
- Once
- Have not donated this year, but have in the past
Q05
Best–Worst Trade-off (MaxDiff)Required
When you decide whether to donate to a cause, which of these factors matter most and least to you?
- Trust in how funds are used
- Personal connection to the cause
- Being asked by someone I know
- Tax benefits
- Recognition or perks for giving
- Stories or reports about impact
- How easy it is to donate
Pick best & worst per setBest:Matters mostWorst:Matters least
Q06
Point AllocationRequired
If you could direct how your next donation is spent, how would you split 100 points across these program areas?
- Education programs
- Health and wellness services
- Community outreach
- Operations/overhead
- Emergency/general fund
Allocate 100 points
Q07
Opinion ScaleRequired
How likely are you to recommend donating to this organization to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
AI Interview
Reconstruct the story behind this donor's satisfaction and recommendation rating: what specifically stood out (positively or negatively) about their most recent donation experience, and whether they felt their gift's impact was clearly communicated. If their recommendation rating is low, probe concretely what would need to change for them to give again or recommend the organization; if high, probe what specifically earned that trust so it can be reinforced elsewhere.
Q09
Multiple Choice
How do you prefer to hear from this organization about how donations are used?
- Text message
- Phone call
- Mailed newsletter
- Social media
- No preference
Q10
Long Text
Is there anything else about your experience as a donor you'd like us to know?
Q11
Multiple Choice
Which age range do you fall into?
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Message
Thank you for your generosity and for sharing your feedback! Your responses go directly to our development team and will help us make giving to our organization more meaningful for donors like you.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond static satisfaction ratings with an AI follow-up interview that reconstructs the real story behind a donor's satisfaction and likelihood-to-recommend score, not just the number itself
- Uses a max-diff exercise to force real trade-offs on what actually drives giving decisions, rather than asking donors to rate motivations independently
- Includes a constant-sum allocation question so donors show exactly how they'd split funds across programs, giving fundraising teams concrete budget-signal data
- Pairs a satisfaction matrix and recommendation scale with an automated report, so development teams get both structured metrics and a synthesized qualitative narrative from one survey
QuestionPro
Non Profit Fundraising Feedback Survey Questions + Sample Questionnaire TemplateThis is presented as a sample questionnaire with example questions rather than a single polished, ready-to-field survey. It covers standard fundraising feedback themes and can be adapted within QuestionPro's broader survey platform, but the page itself is closer to a question-bank reference than a launch-ready template.
What it does well
- Established, full-featured survey platform with broad question-type support
- Provides sample questions covering multiple angles of fundraising feedback
Where it falls short
- No adaptive AI follow-up questions — donors answer the same fixed question set regardless of their responses
- No indication of automated per-response quality scoring or auto-generated narrative reports
SurveyMonkey
Fundraising Feedback Survey TemplateA ready-to-use, static template built on SurveyMonkey's well-known survey infrastructure, likely offering quick deployment and standard analytics. It's designed for broad applicability rather than depth on any one donor's story, and question logic is limited to conditional branching rather than open-ended AI probing.
What it does well
- Quick to deploy on a mature, widely-used survey platform
- Likely includes standard skip logic and baseline reporting dashboards
Where it falls short
- No adaptive AI interview to dig into the reasoning behind a donor's rating
- No voice AI interview option or guided screen-share tasks
- No transparent, publishable prompt methodology for any follow-up questions
SurveySparrow
Fundraising Feedback Form TemplateA conversational-style form template, which fits SurveySparrow's chat-like survey format and may feel more personal than a plain form. It still relies on pre-written questions rather than dynamically generated follow-ups tailored to each donor's answers.
What it does well
- Conversational, chat-style question flow that can feel more engaging than a traditional form
- Fits within a platform built for quick, mobile-friendly survey experiences
Where it falls short
- Conversational format is still scripted, not adaptive — no AI-generated follow-up questions based on individual responses
- No mention of automated response quality scoring or auto-generated reports summarizing donor narratives
Jotform
Donor Feedback Survey Form TemplateA form-builder template well-suited to quick collection of donor feedback with Jotform's drag-and-drop customization. It's a static form structure, so every donor sees the same fixed set of questions regardless of their answers.
What it does well
- Easy drag-and-drop customization within Jotform's form builder
- Simple, familiar form format for donors to complete quickly
Where it falls short
- Static form fields only — no adaptive AI follow-up interview to explore the story behind a rating
- No voice AI interview or guided task/screen-share capability
- No automated per-response quality scoring or auto-generated analysis report
Frequently asked questions
What questions are in the “Donor Experience & Fundraising Feedback Survey” template?
The template includes 11 ready-to-use questions, starting with: “In the last 12 months, how did you make your most recent donation to us?” · “Overall, how satisfied were you with your most recent donation experience?” · “How much do you agree with each statement about your experience as a donor?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 11 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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