Web & apps
App icon test template
Compare app icons for recognizability, category fit, and appeal at small sizes.
Use this concept testEditable starter · English content
What you want to learn
Choose an icon that people can distinguish and associate with the purpose of the app.
Target audience
[People who use apps in your category]
Inside the template
Your starting brief
Compare icon directions for [your app], which helps people [primary task]. Show each at the same sizes on the same background, including a small-size version. Keep the app description identical.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which icon better represents this app, and why?
- What would you expect an app with this icon to do?
- Which details are clear or lost at the smaller size?
- What other apps or brands does this remind you of?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Recognizability
- Fit with app purpose
- Visual appeal
How to use this starter
- When should I use this concept test?
- Use this when selecting an app icon or refreshing one that people confuse with other apps.
- What should I customize before starting?
- Use identical preview sizes and backgrounds, with a small version of every icon. Give participants the same short explanation of the app.
- How should I use the feedback?
- Compare category expectations with the actual purpose of your app. Small-size comments help refine the icon; a preference study does not measure store installs or real-world recall.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.