Web & apps
App store screenshot test template
Choose screenshots that explain the app's useful features and fit. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose screenshots that explain the app's useful features and fit.
Target audience
[People exploring apps in your category]
Inside the template
Your starting brief
Compare store screenshot directions for [your app]. Use the same device frame, number of screenshots, and app facts. Keep interface imagery accurate and text readable at preview size.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which screenshot set better explains the app, and why?
- What could you accomplish with this app?
- Which feature seems most useful to you?
- What important detail is hard to read or missing?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Feature clarity
- Personal relevance
- Interest in trying
How to use this starter
- When should I use this concept test?
- Use this when you need to choose screenshots that explain the app's useful features and fit.
- What should I customize before starting?
- Use the same device frame, number of screenshots, and app facts. Keep interface imagery accurate and text readable at preview size. Recruit people exploring apps in your category.
- How should I use the feedback?
- This is a static concept comparison. Use an interactive usability study for task completion and a live experiment for conversion behavior.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.