AR Virtual Try-On Realism & Purchase Confidence Study

Welcome to this research study on online shopping experiences with augmented reality (AR) try-on features. This survey takes approximately 10 minutes. Your participation is voluntary—you may stop at any time. There are no right or wrong answers; we are interested in your honest opinions. All responses are anonymous and will be reported only in aggregate. By proceeding, you consent to participate.

How often do you shop online for apparel, accessories, or cosmetics?

• Several times a week
• About once a week
• 2–3 times a month
• About once a month
• Less often

When did you last use an AR try-on feature while shopping online or in-store?

• Within the past week
• 1–4 weeks ago
• 1–3 months ago
• More than 3 months ago
• I've never used AR try-on

On which devices have you used AR try-on? Select all that apply.

• Smartphone
• Tablet
• Laptop/desktop with webcam
• In-store smart mirror/kiosk
• Other

Thinking about your most recent experience, how realistic did the AR try-on appear to you overall?

How accurately did the AR try-on represent the product's color?

How accurately did the AR try-on represent the product's fit or sizing?

How accurately did the AR try-on represent the product's texture and detail?

How realistic were the lighting and shadows in the AR try-on?

How stable and smooth was the AR tracking (i.e., did the virtual item stay in place as you moved)?

How confident are you in making a purchase decision after using AR try-on?

Compared with static product photos, how does AR try-on affect your likelihood to purchase?

• Much less likely to purchase
• Somewhat less likely
• No change
• Somewhat more likely
• Much more likely
• Not sure

After purchasing an item you previewed with AR try-on, did you notice any of the following mismatches? Select all that apply.

• Color looked different in person
• Size/fit was inaccurate
• Material/texture felt different
• Lighting was misleading
• Product proportions seemed off
• No noticeable mismatch
• I haven't purchased after using AR try-on
• Other

Rank the following barriers to AR try-on use from most to least impactful.

1. Camera/privacy concerns
2. Setup or calibration friction
3. Limited device support
4. Poor realism or accuracy
5. Unclear sizing guidance

Which of the following improvements would most increase your confidence to purchase after using AR try-on? Select up to 3.

• Better size/fit guidance
• Improved color accuracy
• More realistic lighting and shadows
• Smoother and more stable tracking
• Higher texture and detail quality
• Easier setup and calibration
• Clearer size conversion charts

Based on your responses in this survey, what is the single most important improvement that would increase your confidence to purchase after using AR try-on? Please also share any additional thoughts about your AR try-on experiences.

What is your age group?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Which best describes your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

In which region do you currently reside?

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East/Africa
• Other

Thank you for completing this survey. Your feedback will help improve AR try-on experiences for online shoppers. All responses are anonymous and will be reported in aggregate only.