Q01
Message
All templatesMarket Research
Black Friday & Cyber Week Shopping Behavior Survey
Captures how shoppers actually behave during Black Friday and Cyber Week: planned versus impulse buys, channel choice (in-store vs. online), deal-research habits, spending mix, and post-purchase regret or returns. Built for retail and e-commerce marketers benchmarking seasonal campaigns, with an AI follow-up that reconstructs the real story behind each shopper's most impulsive or regretted purchase.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
Which channels did you use to shop during Black Friday / Cyber Week?
- Physical store
- Retailer website (desktop)
- Retailer mobile app
- Third-party marketplace (e.g., Amazon, eBay)
- Social media shop (e.g., Instagram, TikTok Shop)
Q03
Multiple Choice
Which of these did you use to research deals before buying?
- Retailer emails or push notifications
- Price-comparison or deal-aggregator sites (e.g., Slickdeals, Honey)
- Social media posts or influencers
- Word of mouth from friends or family
- I didn't research — I bought on impulse
Q04
Opinion ScaleRequired
Thinking about everything you bought, how much of it was planned in advance versus decided in the moment?
Scale: 1 – 7
Min:Entirely planned in advanceMax:Entirely impulse, in the moment
Q05
Rating Scale
How did the deals you actually got compare to what you expected going in?
Range: 1 – 5
Min:Worse than expectedMax:Better than expected
Q06
Multiple Choice
Have you returned, or do you plan to return, any of your Black Friday / Cyber Week purchases?
- Already returned something
- Planning to return something
- No returns
- Not sure yet
Q07
AI Interview
Ask the respondent to describe the single purchase from this shopping period they feel most impulsive about or regret most. Probe what specifically triggered the buy — a countdown timer, a sudden price drop, a friend's or influencer's recommendation, fear of missing the deal — and whether they've used, kept, or returned the item since. If they insist every purchase was fully planned, have them walk through the moment they decided to buy the item they were least sure about, and what almost stopped them.
Q08
Point Allocation
Thinking about your total Black Friday / Cyber Week spending, how did it split across these categories? (Should add up to 100)
- Electronics
- Clothing & Accessories
- Home & Kitchen
- Toys & Gifts
- Beauty & Personal Care
- Other
Allocate 100 points
Q09
Best–Worst Trade-off (MaxDiff)
Which of these matters most versus least when you decide whether to buy something during a Black Friday / Cyber Week sale?
- Lowest price guarantee
- Free or fast shipping
- Limited-time countdown clock
- Product reviews or ratings
- Brand I already trust
- One-click or saved checkout convenience
- Recommendation from a friend or influencer
Pick best & worst per setBest:Matters mostWorst:Matters least
Q10
Number
Roughly how much did you spend in total during Black Friday / Cyber Week (in your local currency)?
Q11
Multiple Choice
What's your age range?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q12
Message
That's everything — thank you! Your responses feed into an aggregate report on planned vs. impulse buying, channel trends, and regret/return patterns for this shopping season. No individual answers are shared with any retailer.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Captures both behavioral facts (channels used, deal-research sources, spending split via constant sum, planned-vs-impulse scale) and the story behind them
- AI follow-up (AI follow-up interview) asks respondents to describe their single most impulsive or regretted purchase, surfacing qualitative detail static forms can't reach
- Includes a MaxDiff trade-off question isolating what actually drives buying decisions, plus return/regret tracking and total spend by channel
- Ends with a message confirming responses roll into an aggregate seasonal benchmarking report, keeping the respondent experience conversational start to finish
QuestionPro
Retail shopping and search behavior survey questions + Sample questionnaire templateThis is a general retail shopping and search behavior questionnaire rather than one built specifically around Black Friday / Cyber Week dynamics. It's a static, fielding-ready question list marketers can adapt, but it doesn't isolate seasonal deal-hunting, impulse buying, or return behavior as distinct themes. Useful as a broader shopping-behavior baseline rather than a seasonal campaign benchmarking tool.
What it does well
- Established survey template library from a long-standing research platform
- Covers general shopping and search behavior, which could be repurposed for retail benchmarking
- Likely offers standard question types (multiple choice, rating scales) suitable for quick fielding
Where it falls short
- Not seasonally specific to Black Friday / Cyber Week, so it misses timing-sensitive questions like deal comparison-to-expectation or holiday return patterns
- Static question format with no adaptive follow-up, so it can't probe deeper into any single purchase decision or regret story
- No published methodology on how question wording or scoring was validated, unlike QuestionPunk's transparent prompts and quality scoring
Frequently asked questions
What questions are in the “Black Friday & Cyber Week Shopping Behavior Survey” template?
The template includes 12 ready-to-use questions, starting with: “Thanks for taking a few minutes to share how your Black Friday / Cyber Week shopping went! We're interested in what you…” · “Which channels did you use to shop during Black Friday / Cyber Week?” · “Which of these did you use to research deals before buying?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 12 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
Related templates
More studies on similar topics.
Market Research
Parent Back-to-School Spending and Financial Stress
Captures how much parents budget and spend across back-to-school categories — clothing, supplies, and technology — and how that spending pressures household finances. An AI follow-up digs into the trade-offs behind a parent's stress score: what got delayed, financed, or cut to cover the school list.
View templateMarket Research
Holiday Shopping Plans and Budget Survey
Tracks holiday shopping intent for this season: spending vs last year, timing of purchases, channels used, gift categories, and how shoppers use AI tools or social media to find gifts. Built for retail and marketing teams planning Q4 campaigns, with an AI follow-up that uncovers the real reason behind budget changes.
View templateMarket Research
Online Shopping Behavior & Purchase Drivers Survey
Measures consumer purchase frequency, channel preferences, decision drivers, and trade-offs in online shopping. Designed for ecommerce researchers and product teams seeking actionable shopper segmentation insights.
View templateMarket Research
General Shopping Behavior & Demographics Survey
Maps how, where, and why people shop — channel mix, category spend, decision drivers, and core demographics — with an AI follow-up interview that reconstructs a recent real purchase decision instead of relying on stated preferences. Built for retail, e-commerce, and market-sizing teams profiling a customer base.
View templateMarket Research
Online Purchasing Habits and Decision Drivers Survey
Measures how often people shop online, what actually drives a buy-or-abandon decision, and where friction shows up in checkout, delivery, and returns. An AI follow-up interview reconstructs a real recent purchase (or near-purchase) moment instead of relying on generic satisfaction ratings, making it useful for e-commerce and retail teams diagnosing drop-off.
View templateMarket Research
Mall Shopping Behavior & Purchase Habits Survey
Explores how often people visit the mall, what they buy, how they allocate spend across categories, and what drives their choice of retail destination. Built for mall operators, retail marketers, and tenant-mix planners; the AI follow-up interview reconstructs the real story behind a shopper's most recent purchase decision, including near-misses and price hesitation that closed questions miss.
View template