Brand & messaging
Brand identity test template
Compare visual identities for personality, coherence, and relevance to your audience.
Use this concept testEditable starter · English content
What you want to learn
Understand which identity expresses the intended brand personality across multiple applications.
Target audience
[People in your intended customer group]
Inside the template
Your starting brief
Compare visual identity directions for [your brand]. Show each direction with a logo, color palette, typography, and the same sample application. Keep the written brand promise identical.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which identity feels more appropriate for this brand, and why?
- What three words describe the personality of this identity?
- How well do the colors, type, and logo belong together?
- What feels out of place for the audience or category?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Brand fit
- Visual coherence
- Personal appeal
How to use this starter
- When should I use this concept test?
- Use this when choosing a visual direction across a logo, colors, and typography, especially during a brand launch or refresh.
- What should I customize before starting?
- Build equivalent boards with the same sample application and written brand promise. State the audience and personality you want the identity to express.
- How should I use the feedback?
- Look for consistent personality associations across the whole board. If one element dominates the feedback, follow up with a more focused test before treating the system as validated.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.