Brand positioning text interview template
Explore how people interpret [brand positioning statement] and connect it to their needs.
Use this templateEditable study draft · English content
Before you launch
Show the exact statement and consistent context. Avoid explaining the intended interpretation before the participant responds.
Opens an AI-moderated text interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- Read [brand positioning statement]. What does this brand seem to offer?
- Who do you think it is for?
- What situation, if any, does it bring to mind from your life?
- What would you want evidence for?
- What other options would you compare it with?
Plan your study
Who should take part?
People in the intended market who have not helped create the statement.
What should I customize before launching?
Show the exact statement and consistent context. Avoid explaining the intended interpretation before the participant responds.
How should I use the findings?
Compare unaided meaning, perceived relevance, and credibility separately. These interviews do not measure brand awareness.