Text interview templates

Understand the steps and effort involved in returning [item].

Explore what customers experienced between placing [order] and receiving it.

Understand how learners experienced [course] and applied what they learned.

Explore a new employee’s experience getting ready to contribute in [role].

Explore how members participate in [community] and find value or barriers.

Understand how members experience the rewards and effort involved in [loyalty program].

Explore how readers understand [privacy notice] and the choices it describes.

Explore how people understand [sustainability message] and what evidence they expect.

Explore how people interpret [brand positioning statement] and connect it to their needs.

Understand how readers interpret [help article] and whether it addresses their question.

Explore what happened before someone stopped a trial of [product].

Explore the experience behind a recommendation or reluctance to recommend [product].

Explore what attendees took away from [event] and where the experience fell short.

Understand how customers judge the value of [offering] against its price.

Explore friction in [workflow] from the people doing the work.

Learn how people interpret [message] and what expectations it creates.

Explore what happened when someone considered [product] but did not buy.

Understand the context and sequence behind a recent cancellation of [service].

Uncover workarounds and unmet needs around [activity].

Explore a recent experience with [product] through a written conversation.