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Text interview templates

Explore experiences through an AI-moderated written conversation. Choose a guide for product feedback, unmet needs, purchase hesitation, message comprehension, employee workflows, and other research questions that benefit from follow-up prompts.

20 templates in Text Interviews

Templates that interview people

A template is the first question. The AI asks the rest.

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Text Interviews

Returns experience text interview

Understand the steps and effort involved in returning [item].

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Text Interviews

Delivery experience text interview

Explore what customers experienced between placing [order] and receiving it.

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Text Interviews

Online learning experience text interview

Understand how learners experienced [course] and applied what they learned.

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Text Interviews

Employee onboarding text interview

Explore a new employee’s experience getting ready to contribute in [role].

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Text Interviews

Community experience text interview

Explore how members participate in [community] and find value or barriers.

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Text Interviews

Loyalty program text interview

Understand how members experience the rewards and effort involved in [loyalty program].

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Text Interviews

Privacy notice comprehension text interview

Explore how readers understand [privacy notice] and the choices it describes.

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Text Interviews

Sustainability message text interview

Explore how people understand [sustainability message] and what evidence they expect.

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Text Interviews

Brand positioning text interview

Explore how people interpret [brand positioning statement] and connect it to their needs.

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Text Interviews

Help article feedback text interview

Understand how readers interpret [help article] and whether it addresses their question.

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Text Interviews

Trial drop-off text interview

Explore what happened before someone stopped a trial of [product].

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Text Interviews

Recommendation text interview

Explore the experience behind a recommendation or reluctance to recommend [product].

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Text Interviews

Post-event text interview

Explore what attendees took away from [event] and where the experience fell short.

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Text Interviews

Pricing and value text interview

Understand how customers judge the value of [offering] against its price.

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Text Interviews

Employee workflow text interview

Explore friction in [workflow] from the people doing the work.

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Text Interviews

Message comprehension text interview

Learn how people interpret [message] and what expectations it creates.

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Text Interviews

Purchase hesitation text interview

Explore what happened when someone considered [product] but did not buy.

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Text Interviews

Cancellation text interview

Understand the context and sequence behind a recent cancellation of [service].

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Text Interviews

Unmet needs text interview

Uncover workarounds and unmet needs around [activity].

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Text Interviews

Product feedback text interview

Explore a recent experience with [product] through a written conversation.

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Frequently asked questions

How is a text interview different from a survey?
A text interview follows a research goal and asks follow-up questions in a written conversation. A conventional survey uses a more fixed sequence of questions and response formats. Choose based on the evidence you need.
What is included in each template?
An editable interview goal and discussion guide, plus guidance on recruitment, customization, and interpretation. The preview shows the prompts that will guide the conversation.
Can participants answer without speaking?
Yes. These templates open with text as the interview modality. Review the discussion guide and interview settings before distributing the study.