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Business Requirements Gathering & Prioritization Survey

Helps business analysts capture stakeholder pain points, desired capabilities, and success criteria for a new system or process change. Includes a prioritization exercise and an AI follow-up interview that digs into the single most important requirement — surfacing the workaround, cost, or risk behind it that a checkbox answer would miss.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to help scope this project! Your input shapes what gets built and in what order. About 6-8 minutes, and there are no wrong answers — we want your honest experience with how things work today.

Q02
Multiple ChoiceRequired

Which best describes your relationship to this project?

  • Business or functional stakeholder
  • End user / day-to-day operator
  • Technical or IT stakeholder
  • Sponsor or decision-maker
  • Other
Q03
Long TextRequired

Describe how you currently handle (Replace with the task/workflow this project addresses, e.g., 'processing expense reimbursements'). Walk through the steps as you'd explain them to a new hire.

Q04
MatrixRequired

How much do you agree with each statement about the current process or system?

5 rows × 5 columns
  • It's fast enough for what I need to get done
  • It gives me accurate, trustworthy information
  • I rarely have to redo work or fix errors
  • I can complete tasks without asking IT or another team for help
  • It's easy to find or report the information I need
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Best–Worst Trade-off (MaxDiff)Required

Of the capabilities being considered for this project, which matters most and least to you? (Template note: replace the options below with the actual candidate features or requirements for your project.)

  • (Replace with capability A, e.g., real-time reporting)
  • (Replace with capability B, e.g., mobile access)
  • (Replace with capability C, e.g., automated approvals)
  • (Replace with capability D, e.g., single sign-on)
  • (Replace with capability E, e.g., audit trail/history)
  • (Replace with capability F, e.g., bulk data import)
  • (Replace with capability G, e.g., custom notifications)
Pick best & worst per setBest:Matters mostWorst:Matters least
Q06
Opinion ScaleRequired

How disruptive would it be to your work if this project were delayed by six months?

Scale: 0 – 10
Min:No disruption at allMax:Extremely disruptive
Q07
Point AllocationRequired

You have 100 points to distribute across these priorities based on what matters most for the new solution. Allocate more points to what matters more.

  • Ease of use
  • Speed and performance
  • Reporting and analytics
  • Integration with other tools/systems
  • Cost to implement and maintain
Allocate 100 points
Q08
Multiple ChoiceRequired

What would tell you this project succeeded, six months after launch?

  • Faster turnaround time
  • Fewer errors or rework
  • Better visibility or reporting
  • Less manual, repetitive work
  • Improved compliance or audit-readiness
  • Other
Q09
Short Text

Are there any constraints we should factor in — budget, deadline, compliance rules, or systems it must work with?

Q10
AI Interview

Identify the single requirement or capability the respondent ranked highest (from the prioritization exercise or constant-sum allocation) and probe the concrete story behind it: what specifically goes wrong or takes too long today, how often it happens, and what workaround they currently use. If they described a delay as highly disruptive, ask what breaks first and who else is affected. Push past vague answers like 'it would help a lot' to get a specific example from the last 30 days.

Q11
Multiple Choice

Which team or department are you part of? (Optional)

  • (Replace with Department A)
  • (Replace with Department B)
  • (Replace with Department C)
  • (Replace with Department D)
  • Prefer not to say
Q12
Multiple Choice

How long have you been in your current role? (Optional)

  • Less than 6 months
  • 6 months to 2 years
  • 2 to 5 years
  • More than 5 years
  • Prefer not to say
Q13
Message

That's everything — thank you for the detail! Your answers feed directly into the requirements document and priority list for this project, and may be quoted (anonymously) to explain why a feature made the cut.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a dedicated prioritization exercise (max-diff plus a constant-sum point allocation) so stakeholders reveal trade-offs, not just ranked lists
  • Pairs a matrix on current-process pain points with an open-ended workflow description, capturing both structured and narrative context
  • Uses an AI follow-up interview focused specifically on the respondent's top-ranked requirement, probing for the workaround, cost, or risk a checkbox answer would miss
  • Closes with success-criteria and constraints questions (budget, deadline, compliance) so the report ties directly to project scoping decisions

SurveySparrow

Business Analyst Requirement Gathering Template

A fielding-ready template built for the same core use case: collecting stakeholder requirements for a business analyst. It likely covers standard question types (multiple choice, text, rating) for capturing needs and priorities, but appears to rely on static, pre-set questions rather than adaptive probing. No mention of a structured prioritization exercise like max-diff or point allocation.

What it does well

  • Purpose-built for business analyst requirement gathering, so terminology and flow should feel familiar to BAs
  • Part of a broader SurveySparrow template library, suggesting easy customization and integration with their survey platform
  • Likely supports standard branding and distribution features common to mature survey tools

Where it falls short

  • No adaptive AI follow-up interview to dig deeper into a respondent's top priority — likely a fixed set of questions for every respondent
  • No visible prioritization mechanism (max-diff, constant-sum) to force trade-off thinking between competing requirements
  • No published methodology for how responses are scored or synthesized into a report, unlike QuestionPunk's transparent prompts and automated quality scoring

Ready to launch?

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