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Product & UX

Product Integration Priorities & Gaps Assessment

A structured survey for active product users to evaluate current integration usage, identify unmet needs, and prioritize capabilities — providing actionable data for roadmap planning.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

19 questions · ~9 min
Q01
Message

Thank you for participating in this survey about your integration experience. Your responses are anonymous and will be reported only in aggregate to help us prioritize our integration roadmap. There are no right or wrong answers — we want your honest opinions. Participation is voluntary, and you may stop at any time. This survey takes approximately 7 minutes.

Q02
Multiple Choice

Have you used our product within the past 3 months?

  • Yes
  • No
Q03
Multiple Choice

Which of the following tool categories do you currently connect with our product? Select all that apply.

  • Project management (e.g., Asana, Jira, Trello)
  • Team chat (e.g., Slack, Microsoft Teams)
  • CRM/marketing (e.g., Salesforce, HubSpot, Marketo)
  • Cloud storage (e.g., Google Drive, Dropbox, OneDrive)
  • BI/analytics (e.g., Looker, Tableau, Power BI)
  • Data warehouse (e.g., BigQuery, Snowflake, Redshift)
  • Identity/SSO (e.g., Okta, Azure AD)
  • Payments/billing (e.g., Stripe, Chargebee)
  • Workflow automation (e.g., Zapier, Make)
  • ITSM/helpdesk (e.g., ServiceNow, Zendesk)
  • Custom API/webhooks
  • No integrations connected today
Q04
Ranking

Rank the following integration use cases by importance for your team. Drag the most important to the top.

  1. Sync customer or project data across tools
  2. Send notifications to teams or stakeholders
  3. Automate multi-step workflows
  4. Import or export files and data
  5. Single sign-on and user provisioning
Drag to rank
Q05
Multiple Choice

Thinking about integrations you do NOT currently use with our product, which categories are most missing or in need of improvement? Select up to three.

  • Project management
  • Team chat
  • CRM/marketing
  • Cloud storage
  • BI/analytics
  • Data warehouse
  • Identity/SSO
  • Payments/billing
  • Workflow automation
  • ITSM/helpdesk
  • Custom API/webhooks
  • None — current integrations meet my needs
Q06
Opinion Scale

How comfortable are you configuring integrations on your own, without help from IT or support?

Scale: 1 – 5
Min:Not at all comfortableMax:Extremely comfortable
Q07
Opinion Scale

Overall, how satisfied are you with the current integration options available in our product?

Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q08
Multiple Choice

What best describes your primary role?

  • Individual contributor (technical)
  • Individual contributor (non-technical)
  • People manager
  • Executive/leadership
  • Operations
  • Product management
  • Data/analytics
  • IT/engineering
  • Other
Q09
Message

Thank you for completing this survey. Your responses will directly inform our integration roadmap and help us build the features that matter most to you. If you have any questions, please contact [research-team@company.com].

Q10
Multiple Choice

In the past 30 days, how often did you use integrations in your workflows?

  • Not at all
  • Once or twice total
  • A few times a week
  • About once a day
  • Multiple times a day
Q11
Ranking

Rank the following integration capabilities by importance for your team. Drag the most important to the top.

  1. Real-time data syncing
  2. Scheduled or batch data transfers
  3. Error handling and automatic retries
  4. Custom field mapping
  5. Activity logs and monitoring
  6. Granular permission controls
Drag to rank
Q12
Long Text

What is the single integration you need most, and what are the top one or two actions it should support?

Q13
Multiple Choice

What most often blocks integration work in your team today? Select all that apply.

  • Don't have the needed integration
  • Setup is too complex
  • Permission or security constraints
  • Costs or pricing
  • Limited admin rights
  • Performance or rate limits
  • Data quality or consistency concerns
  • Not a current priority
  • Other
Q14
AI Interview

Based on your responses throughout this survey, please share any additional thoughts about your integration needs, priorities, or experiences.

Q15
Dropdown

What is the approximate size of your organization?

  • 1–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001–5,000
  • 5,001+
Q16
Ranking

Which outcomes do you most expect from integrations? Rank from most to least expected.

  1. Time saved on manual tasks
  2. Fewer manual errors
  3. Faster insights and decisions
  4. Improved team visibility and communication
  5. Reduced operational costs
  6. Stronger compliance or security posture
Drag to rank
Q17
Dropdown

Approximately how many team hours per week do you think integrations could save?

  • Less than 1 hour
  • 1–3 hours
  • 4–7 hours
  • 8–15 hours
  • 16–30 hours
  • More than 30 hours
  • Not sure
Q18
Dropdown

Which industry best describes your organization?

  • Software/Technology
  • Professional services
  • Financial services
  • Healthcare/Life sciences
  • Education
  • Retail/eCommerce
  • Manufacturing
  • Media/Entertainment
  • Nonprofit/Public sector
  • Other
Q19
Dropdown

Approximately how many people are on your immediate team?

  • 1–3
  • 4–7
  • 8–15
  • 16–30
  • 31–50
  • 51+

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes ranking questions that force respondents to prioritize specific integration use cases, capabilities, and expected outcomes rather than just rating them in isolation
  • Uses an AI follow-up interview at the end that adapts to each respondent's prior answers, surfacing detail a static form would miss
  • Separates current integration behavior (categories used, frequency, blockers) from unmet needs (an open-text question on the single most-needed integration and its business case), giving roadmap teams both usage and gap data in one instrument
  • Captures segmentation data (role, org size, industry, team size) alongside a self-reported comfort/satisfaction scale, so results can be cut by respondent type during roadmap planning

QuestionPro

Product Evaluation Survey Template and Sample Questionnaire

A general-purpose product evaluation questionnaire covering overall satisfaction and feature perception rather than integration usage specifically. It is a ready-to-field static template, useful as a broad product feedback instrument but not built around integration prioritization or gap analysis. Teams would need to heavily customize it to get integration-specific roadmap data.

What it does well

  • Established survey platform with broad question-type library
  • Ready-to-use template reduces setup time for general product feedback
  • Sample questionnaire gives a starting structure for standard product evaluation metrics

Where it falls short

  • Fixed question set with no adaptive follow-up probing on individual answers
  • No mention of automated per-response quality scoring
  • Not tailored to integration-specific use cases, capabilities, or blockers

SurveyMonkey

Product Review Template: Turn Feedback Into Product Wins

A general product review/feedback template aimed at capturing sentiment on a product overall, not focused on integration ecosystems or roadmap prioritization. It's a fielding-ready static form, positioned for broad customer feedback rather than a structured integration-gaps assessment. Useful as a starting point but would require significant rework to address integration-specific priorities.

What it does well

  • Widely used platform with strong distribution and reporting tools
  • Simple, ready-to-deploy template for general product feedback
  • Familiar interface likely to have high completion rates among general respondents

Where it falls short

  • Static question flow with no adaptive or voice AI interviewing
  • No built-in mechanism for ranking or prioritizing specific integration capabilities/use cases
  • No transparent prompt methodology or automated quality scoring of open responses

Frequently asked questions

What questions are in the “Product Integration Priorities & Gaps Assessment” template?

The template includes 19 ready-to-use questions, starting with: “Thank you for participating in this survey about your integration experience. Your responses are anonymous and will be r…” · “Have you used our product within the past 3 months?” · “Which of the following tool categories do you currently connect with our product? Select all that apply.”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 19 questions in about 9 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free

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Product Integration Priorities & Gaps Assessment Template (19 Questions) | QuestionPunk