Buyer decision voice interview template
Understand how a buying team evaluated and chose [solution].
Use this templateEditable study draft · English content
Before you launch
Specify the purchase category and recruit people directly involved in evaluation. Define the period you want to reconstruct.
Opens an AI-moderated voice interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- What started the search for [solution]?
- Who became involved, and what did each person need to decide?
- How did you narrow the options?
- What evidence or experience changed your view during evaluation?
- What happened at the final approval step?
Plan your study
Who should take part?
People involved in a recent purchase decision for [solution].
What should I customize before launching?
Specify the purchase category and recruit people directly involved in evaluation. Define the period you want to reconstruct.
How should I use the findings?
Map roles, criteria, evidence, and approval steps. Separate a participant’s own role from assumptions about colleagues.