Competitive alternatives voice interview template
Understand the alternatives people actually use to accomplish [job].
Use this templateEditable study draft · English content
Before you launch
Define the job without naming a preferred solution. Include manual workarounds and doing nothing.
Opens an AI-moderated voice interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- Tell me about the last time you needed to accomplish [job].
- What did you use to get it done?
- How did you first choose that approach?
- When have you used a different approach?
- What determines which approach you use on a given occasion?
Plan your study
Who should take part?
People who recently worked on [job], with or without specialist software.
What should I customize before launching?
Define the job without naming a preferred solution. Include manual workarounds and doing nothing.
How should I use the findings?
Compare alternatives in context. A competitor named from memory is weaker evidence than a tool used in a recent account.