Q01
Message
All templatesMarketing & Growth
Content Strategy Audience Preferences Survey
Identifies which topics, formats, and channels your audience actually wants more of versus what you're currently producing. Combines trade-off methods like MaxDiff and constant-sum allocation with an AI follow-up that reconstructs a real content moment — what someone consumed, why they stopped or finished it, and what's missing.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
In the last 30 days, how often have you engaged with our content (articles, videos, posts, emails, etc.)?
- Not at all
- Once or twice
- About weekly
- Several times a week
- Daily
Q03
Multiple ChoiceRequired
In the last 30 days, which of these channels have you used to consume our content? (Template note: replace with your actual channel list before launching.)
- (Channel A — e.g., 'Email newsletter')
- (Channel B — e.g., 'YouTube')
- (Channel C — e.g., 'LinkedIn')
- (Channel D — e.g., 'Blog/website')
- (Channel E — e.g., 'Podcast')
- (Channel F — e.g., 'Instagram/TikTok')
Q04
Best–Worst Trade-off (MaxDiff)Required
For each set, pick the topic you'd most want us to cover more of and the one you'd most want us to cover less of. (Template note: replace these placeholder topics with your real content categories.)
- (Topic A — e.g., 'Product tutorials & how-tos')
- (Topic B — e.g., 'Industry trends & news')
- (Topic C — e.g., 'Customer case studies')
- (Topic D — e.g., 'Behind-the-scenes/company culture')
- (Topic E — e.g., 'Expert interviews')
- (Topic F — e.g., 'Data & original research')
- (Topic G — e.g., 'Company/product updates')
Pick best & worst per setBest:Want to see much more of thisWorst:Want to see much less of this
Q05
MatrixRequired
For each content format, tell us whether you'd like to see more or less of it from us.
8 rows × 5 columns
- Long-form articles/blog posts
- Short-form video (under 3 min)
- Long-form video
- Podcasts/audio
- Infographics/visual content
- +3 more
Columns: Want much less · Want less · About the same · Want more · Want much more
Q06
Point AllocationRequired
If we had 100 points to invest in strengthening our content, split them across these channels based on where you'd personally want to see more from us. (Template note: replace with your actual channels.)
- (Channel A — e.g., 'Email newsletter')
- (Channel B — e.g., 'YouTube')
- (Channel C — e.g., 'LinkedIn')
- (Channel D — e.g., 'Blog/website')
- (Channel E — e.g., 'Podcast')
Allocate 100 points
Q07
Opinion ScaleRequired
Overall, how well does our current content meet your needs?
Scale: 1 – 7
Min:Not at all wellMax:Extremely well
Q08
Multiple Choice
When you want to learn about a new topic from us, what depth do you usually prefer?
- Quick tips or summaries
- Medium-length explainers
- In-depth long-form guides
- Depends on the topic
Q09
AI Interview
Ask the respondent to walk through the last specific piece of our content they actually remember consuming: what topic, what format, where they found it, and what made them finish it or stop partway through. If they rated their overall satisfaction low, probe exactly what felt irrelevant or missing. If they flagged a topic as 'want much more of' in the trade-off question, ask what a genuinely great piece of content on that topic would look like to them, concretely.
Q10
Long Text
Is there a topic or format we don't currently cover that you wish we did? Be as specific as you can.
Q11
Multiple Choice
Which best describes your relationship to us?
- Current customer
- Past customer
- Prospective customer
- Industry peer/colleague
- Just following for the content
- Prefer not to say
Q12
Message
That's everything — thank you! Your answers will directly shape our next content calendar so we spend time on what you actually want more of.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Pairs MaxDiff (topic prioritization) with constant-sum allocation (budget-style trade-offs across content investment areas) in the same flow, giving quantifiable priority data most static templates can't produce.
- Includes a matrix question mapping 'more vs. less' preference across every content format you produce, not just a single open-ended ask.
- Uses an AI interview question to reconstruct a specific real content moment (what was consumed, why they stopped/finished, what was missing) — adaptive probing a fixed-question form cannot replicate.
- Closes the loop with an opinion-scale satisfaction check, a long-text gap-finder, and relationship/segmentation questions, then rolls everything into an auto-generated report with per-response quality scoring.
Jotform
Video Content Marketing Strategy Form TemplateA fielding-ready form focused on video content marketing planning rather than a full audience-preference trade-off study. Good for capturing basic strategy inputs quickly, but it's a static field set built on Jotform's general form builder rather than a research instrument with weighted methods. Best suited to lightweight intake, not prioritization research.
What it does well
- Quick to deploy using Jotform's drag-and-drop builder
- Video-specific focus useful for teams centered on that format
- Easy to embed or share as a standalone form
Where it falls short
- No trade-off methodology like MaxDiff or constant-sum allocation to force prioritization
- No adaptive AI follow-up to reconstruct real audience content experiences
- No automated per-response quality scoring or AI-generated insight report
SurveyMonkey
Online Content Strategy Survey TemplateA ready-to-field survey template covering general content strategy questions, backed by SurveyMonkey's established survey infrastructure and benchmarking. It's a solid baseline for gauging opinions but appears to rely on standard question types rather than structured trade-off techniques. No indication of adaptive follow-up questioning tailored to each respondent's actual content experience.
What it does well
- Backed by a mature survey platform with wide distribution and panel options
- Likely includes benchmark/normative data from SurveyMonkey's broader survey base
- Simple to launch for teams already using SurveyMonkey
Where it falls short
- No built-in MaxDiff/constant-sum combination for forcing topic and investment trade-offs in one flow
- No adaptive AI interview to dig into a specific content moment per respondent
- No transparent prompt methodology or automated quality scoring of open responses
SurveySparrow
Online Content Strategy Survey Template | Audience InsightsA conversational-style survey template aimed at gathering audience content insights, leveraging SurveySparrow's chat-like UI for higher completion rates. It's a fielding-ready static template rather than one built around trade-off analytics, and follow-up questions are pre-scripted rather than dynamically generated per respondent. Useful for general sentiment capture but not structured prioritization.
What it does well
- Conversational chat-style UI can improve completion rates versus traditional forms
- Template is ready to field without custom setup
- Mobile-friendly presentation suited to quick audience polling
Where it falls short
- No MaxDiff or constant-sum allocation to quantify topic/format priorities
- Follow-up questions are fixed/scripted, not adaptively generated based on each answer
- No AI-driven report synthesis or per-response quality scoring
Frequently asked questions
What questions are in the “Content Strategy Audience Preferences Survey” template?
The template includes 12 ready-to-use questions, starting with: “Thanks for taking a few minutes to help shape what we create next! Your responses are completely confidential and anonym…” · “In the last 30 days, how often have you engaged with our content (articles, videos, posts, emails, etc.)?” · “In the last 30 days, which of these channels have you used to consume our content? (Template note: replace with your act…”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 12 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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