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Social Media Presence & Content Feedback Survey
Gathers feedback from your followers on which platforms they use, what content they value, and whether your social presence influences real purchase decisions. An AI follow-up interview digs into the specific post or content type that stuck with them and why, going beyond generic 'I like your posts' answers.
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Social Media Presence & Content Feedback Survey
Hi! We'd love to know what you actually think of our social media presence — the good, the boring, and the skip-worthy. Your responses are completely confidential and anonymized. This takes about 8 minutes and helps us plan better content.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q01
Multiple ChoiceRequired
Which of our social media accounts do you currently follow?
- TikTok
- X (Twitter)
- YouTube
- None of these — I've just seen posts shared by others
Q02
Multiple ChoiceRequired
In the last 30 days, how often did you interact with our content (like, comment, share, save)?
- Not at all
- Once or twice
- Weekly
- Several times a week
- Daily or almost daily
Q03
MatrixRequired
How valuable do you find each type of content we post?
6 rows × 5 columns
- Product updates and launches
- Behind-the-scenes / team content
- Educational or how-to content
- Customer stories or user-generated content
- Promotions and discounts
- +1 more
Columns: Not valuable · Slightly valuable · Moderately valuable · Very valuable · Extremely valuable
Q04
Best–Worst Trade-off (MaxDiff)Required
Of the content types below, which would you most want to see more of, and which least?
- Product updates and launches
- Behind-the-scenes / team content
- Educational or how-to content
- Customer stories or user-generated content
- Promotions and discounts
- Memes or entertainment posts
- Live Q&A or events
- Influencer or partner collaborations
Pick best & worst per setBest:Want mostWorst:Want least
Q05
Opinion ScaleRequired
How likely are you to recommend following our social media accounts to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q06
Multiple ChoiceRequired
In the last 30 days, has anything you saw on our social media influenced a purchase or sign-up decision?
- Yes, I bought or signed up because of it
- It influenced me but I haven't acted yet
- No, it hasn't influenced my decisions
- Not sure
Q07
AI Interview
Reconstruct the single specific post, video, or piece of content the respondent remembers most clearly from our accounts — what it was, why it stuck with them, and whether it changed what they did (bought, shared, followed, ignored). If they said content has influenced a purchase, get the specifics of what and when. If they said 'not sure' or 'no' influence, probe what would need to change for our content to actually move them to act.
Q08
Rating ScaleRequired
Overall, how satisfied are you with our social media presence?
Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q09
Long Text
Anything you'd change about our social media content or how often we post?
Q10
Multiple Choice
How did you first discover our social media accounts?
- Search or explore page
- Recommended by a friend or family member
- Saw an ad
- Followed from another platform
- Through a purchase or customer email
- Not sure
Q11
Multiple Choice
Which age range do you fall into?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q12
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Message
Thank you for sharing your honest feedback! Your responses will directly shape our upcoming content calendar and platform priorities.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a static list of questions with an AI follow-up interview that reconstructs the exact post, video, or content piece that stuck with each respondent and probes why, instead of settling for 'I like your posts.'
- Combines structured data (which platforms followed, interaction frequency, a matrix rating of content types, and a max-diff prioritization) with open-ended and opinion-scale questions to triangulate both what's valued and how strongly.
- Directly asks whether social content influenced a real purchase decision, then lets the AI interview dig into the specific moment behind that answer.
- Ends with satisfaction rating, an open long-text 'what would you change' question, and discovery/demographic questions to segment feedback by how and who found you.
QuestionPro
Social Media Survey+Free Questionnaire TemplateA fielding-ready, free social media survey template from an established enterprise survey platform. It covers standard usage and satisfaction questions but is a fixed questionnaire rather than one that adapts to each respondent's answers. Good for broad quantitative benchmarking rather than uncovering the specific content moments driving sentiment.
What it does well
- Free, ready-to-use template from a mature, full-featured survey platform
- Backed by broader survey logic, analytics, and reporting tools typical of QuestionPro's suite
- Likely covers standard social media usage and satisfaction metrics out of the box
Where it falls short
- Static question set with no adaptive AI follow-up probing into specific posts or content respondents actually recall
- No voice AI interview option or guided screen-share tasks
- No automated per-response quality scoring or transparent prompt methodology published for the template
Frequently asked questions
What questions are in the “Social Media Presence & Content Feedback Survey” template?
The template includes 12 ready-to-use questions, starting with: “Which of our social media accounts do you currently follow?” · “In the last 30 days, how often did you interact with our content (like, comment, share, save)?” · “How valuable do you find each type of content we post?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 12 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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