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Corporate Crisis Response Perception Survey
Measures how customers, employees, and other stakeholders perceived your company's official response to a recent incident or controversy — its clarity, credibility, and effect on trust — with an AI follow-up that uncovers exactly what shaped their reaction. Built for comms, PR, and exec teams evaluating crisis messaging.
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Corporate Crisis Response Perception Survey
Thanks for taking a few minutes to share your reaction to our recent public statement/response. Your honest feedback helps us communicate better going forward. Your responses are completely confidential and anonymized. This will take about 5 minutes.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
10 questions · ~7 min
Q01
Multiple ChoiceRequired
Have you seen or heard the company's official response to the recent incident?
- Yes, I read/watched it in full
- Yes, but only a summary or headlines
- No, this is the first I'm hearing details
- Not sure
Q02
Multiple Choice
Where did you first encounter this response?
- Company website or press release
- Social media
- News coverage
- Email from the company
- Word of mouth
- Other
Q03
Opinion ScaleRequired
How clear and easy to understand was the company's response?
Scale: 1 – 7
Min:Very confusingMax:Very clear
Q04
MatrixRequired
How much do you agree with each statement about the company's response?
5 rows × 5 columns
- It took responsibility appropriately
- It was timely
- It was transparent about what happened
- It offered concrete next steps or remedies
- It felt genuine rather than scripted
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Opinion ScaleRequired
How has this response affected your trust in the company?
Scale: 0 – 10
Min:Trust has decreased a lotMax:Trust has increased a lot
Q06
Ranking
Which of these should the company prioritize next? Rank them from most to least important.
- Issuing further public updates
- Compensating those affected
- Changing internal policies or practices
- Independent investigation or audit
- Leadership accountability
Drag to rank
Q07
AI Interview
Explore what specifically shaped this respondent's reaction to the company's response — quote or paraphrase the part of the message (if any) that stood out most, positively or negatively. If their trust score was low, probe what concrete action (not words) would rebuild it; if high, probe what specifically earned that credit. Note any gap between what they expected the company to say/do and what was actually said or done.
Q08
Opinion ScaleRequired
How likely are you to continue doing business with or supporting this company?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
Multiple Choice
What is your primary relationship to the company?
- Customer
- Employee or former employee
- Investor or shareholder
- Business partner or supplier
- Member of the general public/media
- Other
Q10
Multiple Choice
Which age range do you fall into?
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Message
Thank you for your candid feedback. Your responses will be compiled into a report the communications and leadership teams use to shape follow-up actions and future messaging.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an AI follow-up interview that digs into exactly what shaped each respondent's reaction to the crisis response, not just a static rating
- Combines quantitative measures (clarity, trust impact, likelihood to continue supporting the company) with a matrix of agreement statements for a fuller picture
- Segments by relationship to the company and where the response was first encountered, so comms teams can see how perception differs across stakeholder groups
- Ends with a ranking question on what to prioritize next, giving exec teams a directive output alongside the diagnostic data
SurveyMonkey
Assessing Corporate Response To Current EventsThis is a directly comparable, fielding-ready template aimed at gauging stakeholder reaction to a company's handling of a current event. It covers similar ground (awareness, perception, trust) using SurveyMonkey's standard static question types. It does not appear to include any adaptive or voice-based interview capability.
What it does well
- Purpose-built for evaluating corporate response to current events
- Backed by SurveyMonkey's established survey distribution and analytics tools
- Ready-to-field template requiring no custom build from scratch
Where it falls short
- Static question set with no adaptive AI follow-up to probe why respondents feel the way they do
- No voice AI interview or guided screen-share task option
- No transparent prompt methodology or automated per-response quality scoring published
Frequently asked questions
What questions are in the “Corporate Crisis Response Perception Survey” template?
The template includes 10 ready-to-use questions, starting with: “Have you seen or heard the company's official response to the recent incident?” · “Where did you first encounter this response?” · “How clear and easy to understand was the company's response?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 10 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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