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Operations & Data

Staff Crisis Communication Readiness Survey

Assesses how prepared staff feel to communicate during a crisis — protocol awareness, spokesperson clarity, channel reliability, and drill experience — with an AI follow-up that reconstructs a real or simulated crisis moment to surface exactly where confusion or delay actually occurs.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to help us assess how ready we really are to communicate clearly if a crisis hits. Your honest answers — not what you think we want to hear — will shape training and channel fixes. About 5-6 minutes.

Q02
MatrixRequired

Please rate your agreement with each statement about crisis communication protocols.

4 rows × 5 columns
  • I know where to find our crisis communication plan
  • I know who to contact first if I suspect an incident is unfolding
  • I understand what information I am authorized to share externally without approval
  • I know the escalation path for reporting a developing crisis
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q03
Multiple ChoiceRequired

Do you know who is authorized to speak to media, customers, or the public on behalf of the organization during a crisis?

  • Yes, I know exactly who
  • I have a general idea
  • No, I don't know
  • Not applicable to my role
Q04
Rating ScaleRequired

How reliable is (Replace with your primary emergency notification system, e.g., mass text alert system) at reaching you during a crisis? (Template note: replace with your organization's actual system name before launching.)

Range: 15
Min:Very unreliableMax:Very reliable
Q05
Multiple ChoiceRequired

Which communication channels have actually reached you, or would you trust to reach you, during a real crisis? Select all that apply.

  • Email
  • SMS/text alert
  • Company intranet or portal
  • Phone tree / direct call
  • Social media
  • Instant messaging app (e.g., Slack, Teams)
  • Physical signage or in-person briefing
Q06
RankingRequired

Rank these channels in the order you would want to receive crisis information, from most preferred to least.

  1. Email
  2. SMS/text alert
  3. Phone call
  4. Instant messaging app
  5. Company intranet
  6. In-person briefing
Drag to rank
Q07
Opinion ScaleRequired

How confident are you that leadership would communicate clearly, promptly, and honestly with staff during an actual crisis?

Scale: 17
Min:Not at all confidentMax:Extremely confident
Q08
Multiple ChoiceRequired

How long ago did you last participate in a crisis communication drill, tabletop exercise, or simulation?

  • Within the last 3 months
  • 4-6 months ago
  • 7-12 months ago
  • More than a year ago
  • I have never participated in one
Q09
AI Interview

Reconstruct the most recent moment the respondent needed crisis-related information at work — whether a real incident or a drill — and walk through exactly what happened: which channel alerted them, whether it actually worked, whether they knew who to contact or who was authorized to speak externally, and where confusion or delay crept in. If they say they've 'never participated' in a drill, probe what they think would happen if a real crisis hit today and what single piece of training would close that gap.

Q10
Long Text

What's the one change that would most improve your confidence in our crisis communication readiness?

Q11
Message

That's everything — thank you for your candor. These answers directly inform where we tighten protocols, clarify spokesperson authority, and shore up unreliable channels before a real crisis tests them.

Q12
Dropdown

Which department or team are you part of? (Template note: replace this list with your organization's actual departments before launching.)

  • (Replace with Department A)
  • (Replace with Department B)
  • (Replace with Department C)
  • Other
  • Prefer not to say
Q13
Multiple Choice

How long have you worked at the organization?

  • Less than 1 year
  • 1-3 years
  • 4-9 years
  • 10+ years
  • Prefer not to say

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Why this template

What this template is built to do — we found no directly comparable template from other survey tools to review.

What sets it apart

  • Includes a dedicated AI follow-up interview block that reconstructs a real or simulated crisis moment to pinpoint exactly where confusion or delay happened, not just self-reported readiness
  • Combines protocol-awareness matrix, spokesperson-authorization multiple-choice, and channel-reliability rating so gaps in knowledge vs. trust vs. delivery are separated rather than blended into one score
  • Captures actual drill recency and channel ranking (which channels people would trust in a real crisis) alongside rating-scale confidence in leadership, giving both objective history and perception data
  • Closes with an open open-ended on the single change that would most improve confidence, plus department/tenure breakdowns, so results can be segmented and turned into concrete follow-up actions

Frequently asked questions

What questions are in the “Staff Crisis Communication Readiness Survey” template?

The template includes 13 ready-to-use questions, starting with: “Thanks for taking a few minutes to help us assess how ready we really are to communicate clearly if a crisis hits. Your…” · “Please rate your agreement with each statement about crisis communication protocols.” · “Do you know who is authorized to speak to media, customers, or the public on behalf of the organization during a crisis?”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 13 questions in about 7 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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