Customer discovery voice interview template
Understand the last time someone faced [problem], what they tried, and what it cost them.
Use this templateEditable study draft · English content
Before you launch
Replace [problem] with a concrete situation. Recruit people with recent experience and choose a recall window.
Opens an AI-moderated voice interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- Tell me about the last time you ran into [problem].
- What led up to that situation?
- What did you do to handle it, and what happened?
- What did that take in time, money, or effort?
- How did you decide whether the outcome was good enough?
Plan your study
Who should take part?
People who recently experienced [problem].
What should I customize before launching?
Replace [problem] with a concrete situation. Recruit people with recent experience and choose a recall window.
How should I use the findings?
Compare triggers, workarounds, and consequences across accounts. Treat interest in an idea as a hypothesis until behavior supports it.