Customer journey voice interview template
Reconstruct the end-to-end experience of [customer journey].
Use this templateEditable study draft · English content
Before you launch
Choose one journey and a recent time window. Invite participants at different outcomes.
Opens an AI-moderated voice interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- What first prompted you to begin [customer journey]?
- Walk me through what happened from that point.
- Which people, channels, or tools did you use along the way?
- Where did your expectations change?
- How did the journey end for you?
Plan your study
Who should take part?
People who recently completed or abandoned [customer journey].
What should I customize before launching?
Choose one journey and a recent time window. Invite participants at different outcomes.
How should I use the findings?
Map actions, touchpoints, and transitions before combining accounts into a journey map. Preserve differences between segments.