Customer trust voice interview template
Explore specific experiences that built or reduced trust in [service].
Use this templateEditable study draft · English content
Before you launch
Choose the service and relevant interactions. Avoid suggesting in advance that participants should distrust it.
Opens an AI-moderated voice interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- What did you expect from [service] before first using it?
- Describe a moment that changed how you felt about relying on it.
- What did you do after that happened?
- How do you decide what to trust it with?
- What evidence has mattered most to that decision?
Plan your study
Who should take part?
People with direct, recent experience of [service].
What should I customize before launching?
Choose the service and relevant interactions. Avoid suggesting in advance that participants should distrust it.
How should I use the findings?
Connect trust statements to events and decisions. Separate brand impressions from first-hand experiences.