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Market Research

Discount and Promotion Sensitivity Survey

Measures how deal-driven your customers really are: what triggers a discount-motivated purchase, whether frequent promotions erode brand perception, and how willing shoppers are to pay full price. An AI follow-up reconstructs the last purchase decision they made under a discount to separate genuine price sensitivity from habit.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share how sales and discounts affect your shopping decisions. Your responses are completely confidential and anonymized. There are no right or wrong answers — about 5 minutes.

Q02
Multiple ChoiceRequired

In the last 3 months, how often did you buy from (Replace with your brand/category) only because it was discounted?

  • Never — I don't wait for sales
  • Rarely, once or twice
  • About half the time
  • Most of the time
  • Almost always
Q03
Multiple ChoiceRequired

Which of these promotion types have gotten you to buy in the last 3 months? Select all that apply.

  • Percent-off discount
  • Buy-one-get-one (BOGO)
  • Free shipping threshold
  • Loyalty/points reward
  • Flash sale / limited-time deal
  • Bundle deal
  • First-time customer discount
Q04
Best–Worst Trade-off (MaxDiff)Required

Thinking about promotions in general, which of these matter most to you, and which matter least?

  • Percent-off discount
  • Buy-one-get-one (BOGO)
  • Free shipping threshold
  • Loyalty/points reward
  • Flash sale / limited-time deal
  • Bundle deal
  • First-time customer discount
Pick best & worst per setBest:Matters mostWorst:Matters least
Q05
Multiple ChoiceRequired

What's the smallest discount that would actually change your decision to buy something you were already considering?

  • Any discount at all
  • Less than 10% off
  • 10–20% off
  • 20–30% off
  • 30% or more off
  • Discount size doesn't matter to me
Q06
Opinion ScaleRequired

If (Replace with your brand) never ran a sale again, how willing would you be to keep buying it at full price?

Scale: 1 – 7
Min:Not willing at allMax:Completely willing
Q07
MatrixRequired

How much do you agree with each statement?

5 rows × 5 columns
  • Frequent discounts make me think a brand is lower quality
  • I actively wait for a sale before purchasing something I want
  • I'd stay loyal to a brand I like even without discounts
  • Constant sales make me trust the regular price less
  • A discount makes me buy sooner than I otherwise would have
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q08
Point AllocationRequired

You have 100 points to distribute across what actually drives your purchase decision for (Replace with your category). Allocate more points to what matters more.

  • Price / discount available
  • Brand reputation
  • Product quality
  • Convenience / availability
  • Reviews or recommendations
Allocate 100 points
Q09
AI Interview

Reconstruct the respondent's most recent purchase from (Replace with your brand/category) that involved a discount: what the deal was, whether they would have bought anyway without it, and how much time passed between seeing the promo and buying. If they said discounts don't matter to them, probe whether that holds for an actual recent purchase or is aspirational self-image. If they flagged quality concerns from frequent discounting, ask for a specific example.

Q10
Multiple Choice

What is your age range?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q11
Multiple Choice

Which best describes your household income?

  • Under $30,000
  • $30,000–$59,999
  • $60,000–$99,999
  • $100,000–$149,999
  • $150,000 or more
  • Prefer not to say
Q12
Message

That's everything — thank you! Your responses will help us decide when and how much to discount without training customers to only buy on sale.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview block that reconstructs the respondent's actual last discount-driven purchase, separating genuine price sensitivity from habitual deal-seeking rather than relying on hypothetical self-report.
  • Combines quantitative trade-off methods (best-worst trade-off, point-allocation) with attitudinal measures (matrix, rating-scale) so you get both stated priorities and a forced-tradeoff ranking of what really drives purchase decisions.
  • Asks for the smallest discount threshold that would change a buying decision, giving a concrete pricing lever instead of vague sensitivity scores.
  • Automated per-response quality scoring and an auto-generated report mean the open-ended AI follow-up data is usable without manual coding.

SurveySparrow

Price Sensitivity Questionnaire Template

A fielding-ready questionnaire template focused on price sensitivity, likely covering standard willingness-to-pay style questions. It's a static question set built for quick deployment rather than a discount-behavior deep dive. No mention of adaptive follow-up or purchase reconstruction.

What it does well

  • Ready-to-use price sensitivity template
  • Part of a broader survey platform with distribution and reporting tools
  • Likely supports standard question types (scales, multiple choice) for quick setup

Where it falls short

  • No adaptive AI follow-up to reconstruct a specific past purchase decision
  • No published per-response quality scoring or prompt transparency
  • Static questionnaire format can't probe deeper into individual respondent reasoning

Typeform

Price Sensitivity Survey Template

A conversational-style form template aimed at gauging price sensitivity, benefiting from Typeform's polished UX and completion rates. It's a fixed question flow, not an AI-driven interview, so all respondents get the same static prompts. Good for quick directional signal, less suited to distinguishing habit from true sensitivity.

What it does well

  • Clean, high-completion-rate form design
  • Easy to customize and brand
  • Simple setup for standard price sensitivity questions (e.g., Van Westendorp-style)

Where it falls short

  • No adaptive follow-up questions based on individual answers
  • No voice AI interview or guided task/screen-share option
  • Lacks automated quality scoring or transparent prompt methodology for open text responses

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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