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Supermarket Shopping Attitudes and Habits Survey
Captures how shoppers choose, evaluate, and switch between grocery stores and channels — price sensitivity, loyalty behavior, and channel mix — for retail and CPG researchers. An AI follow-up interview digs into the real story behind a shopper's most recent store choice or channel switch, beyond what a closed question can capture.
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Supermarket Shopping Attitudes and Habits Survey
Thanks for taking a few minutes to share your grocery shopping habits! Your responses are completely confidential and anonymized. There are no right or wrong answers — we just want to understand how you actually shop. This should take about 5 minutes.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
11 questions · ~7 min
Q01
Multiple ChoiceRequired
In the last 30 days, how many separate trips did you make to buy groceries?
- 1-2 trips
- 3-5 trips
- 6-10 trips
- More than 10 trips
Q02
DropdownRequired
Which type of store do you use most often for your grocery shopping?
- Traditional supermarket chain
- Discount or value grocery chain
- Warehouse club
- Online-only grocery delivery service
- Local or independent grocer
- Other
Q03
Opinion ScaleRequired
Overall, how satisfied are you with the store you use most often?
Scale: 1 – 7
Min:Extremely dissatisfiedMax:Extremely satisfied
Q04
MatrixRequired
How much do you agree with the following statements about your grocery shopping?
5 rows × 5 columns
- I actively compare prices before buying groceries
- I stick to the same brands even when a cheaper option is available
- I plan my shopping trips around sales and promotions
- I try to buy fresh, minimally processed foods
- I feel rushed or stressed when grocery shopping
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Best–Worst Trade-off (MaxDiff)Required
When choosing which store to shop at, which of these matter most to you, and which matter least?
- Price of products
- Convenient location
- Product quality and freshness
- Variety and selection
- Loyalty program rewards
- Ease of online ordering
- Store cleanliness and layout
Pick best & worst per setBest:Matters mostWorst:Matters least
Q06
Point AllocationRequired
Thinking about your total grocery spending, how do you split it across these types of shopping? Please allocate 100 points in total.
- Large supermarket (in-store)
- Discount or value grocery store
- Online grocery delivery
- Click-and-collect pickup
- Local specialty shop or farmers market
Allocate 100 points
Q07
Multiple ChoiceRequired
How many grocery store loyalty or rewards programs are you currently enrolled in?
- None
- One
- Two
- Three or more
Q08
AI Interview
Anchor on the store type the respondent said they use most and reconstruct the real story behind why: what first drew them there, and whether anything has recently made them consider trying a different store or channel. If they mentioned 'Other' as their main store, ask them to describe it. If they said they compare prices or plan around sales, probe a specific recent example of when that changed their behavior. Ask what would actually make them switch away from their current main store.
Q09
Multiple Choice
What is your age range?
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q10
Multiple Choice
How many people, including yourself, live in your household?
- 1
- 2
- 3-4
- 5 or more
- Prefer not to say
Q11
Multiple Choice
What is your total annual household income?
- Under $30,000
- $30,000-$59,999
- $60,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Message
That wraps things up — thank you for sharing how you shop! Your responses will be combined with others to help retailers and brands understand what really drives grocery shopping decisions.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Combines closed-ended metrics — trip frequency, store type, satisfaction, loyalty program enrollment, MaxDiff on choice drivers, and constant-sum spend allocation across channels — with a dedicated AI follow-up interview that reconstructs the real story behind a shopper's most recent store choice or channel switch.
- The AI interview explicitly anchors on the store type each respondent said they use most, so probing is personalized rather than generic, surfacing context (price, convenience, a bad experience) that closed questions can't capture.
- Includes a matrix of grocery-shopping attitude statements plus standard demographic segmentation (age, household size, income) so retail/CPG researchers can slice qualitative themes against quantitative behavior.
- Every AI-driven question's prompt logic is transparent and reports are auto-generated, removing manual coding of open-ended responses.
QuestionPro
Supermarket Shopping Attitudes Survey TemplateThis is a direct topical match — a ready-to-field template covering grocery shopping habits and attitudes on an established survey platform. It likely includes standard closed-ended questions on store choice, frequency, and satisfaction, backed by QuestionPro's broader analytics suite. It is a static questionnaire rather than one built around conversational follow-up.
What it does well
- Established, well-known survey platform with broad template library and reporting tools
- Purpose-built template for the same supermarket/grocery shopping topic
- Likely supports standard cross-tabulation and demographic segmentation
Where it falls short
- No adaptive AI follow-up interview to probe the reasoning behind a store switch or channel choice
- No voice AI interview option or guided screen-share tasks
- No automated per-response quality scoring or transparent AI prompt methodology disclosed
Frequently asked questions
What questions are in the “Supermarket Shopping Attitudes and Habits Survey” template?
The template includes 11 ready-to-use questions, starting with: “In the last 30 days, how many separate trips did you make to buy groceries?” · “Which type of store do you use most often for your grocery shopping?” · “Overall, how satisfied are you with the store you use most often?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 11 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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