Q01
Message
All templatesIndustry-Specific
Online Donation Experience & Motivation Survey
Measures how donors experience your online giving flow — from what motivates them to give to where friction and mistrust creep in — for nonprofits and fundraising teams optimizing donation pages and campaigns. An AI follow-up interview digs into the specific moment a donor almost didn't complete their gift, surfacing fixable friction that closed-ended questions miss.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
How did you make your most recent online donation to this organization?
- Directly on the organization's website
- Through a link in an email
- Through a social media post or ad
- Through a peer-to-peer or crowdfunding page
- By text message (text-to-donate)
- Other
Q03
Opinion ScaleRequired
How easy was it to complete your donation from start to finish?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q04
Multiple ChoiceRequired
In the last 12 months, how many times have you donated online to this organization?
- None
- Once
- 2-3 times
- 4 or more times
Q05
Point AllocationRequired
Thinking about why you decided to give, distribute 100 points across these reasons based on how much each one influenced your decision.
- Trust in the organization
- Personal connection to the cause
- Tax deduction benefit
- Influence from friends, family, or social media
- Urgency of the campaign or appeal
Allocate 100 points
Q06
MatrixRequired
Please rate your agreement with each statement about your donation experience.
4 rows × 5 columns
- The donation form loaded quickly
- The available payment options met my needs
- I felt confident my payment information was secure
- The confirmation or thank-you message felt personal
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
Rating ScaleRequired
How likely are you to donate to this organization again?
Range: 1 – 5
Min:Not at all likelyMax:Extremely likely
Q08
Best–Worst Trade-off (MaxDiff)
Which of these improvements would matter most to you, and which would matter least, when donating online?
- Faster checkout with fewer form fields
- More payment methods (e.g., PayPal, Apple Pay, digital wallets)
- Easy option to set up recurring monthly giving
- Clearer reporting on how funds are used
- Faster delivery of tax receipts
- Better mobile phone experience
- Ability to donate in honor or memory of someone
Pick best & worst per setBest:Matters mostWorst:Matters least
Q09
Multiple Choice
Did you run into any of the following issues while donating online? Select all that apply.
- Too many form fields to fill out
- Confusing or delayed tax receipt
- Payment was declined or failed
- Page loaded slowly
- Concerns about payment security
- Other
Q10
AI Interview
Reconstruct the single moment during the respondent's most recent donation that came closest to making them abandon or hesitate — what were they trying to do, what confused or slowed them down, and how did they push through (or not)? If they rated their likelihood to donate again as low, probe specifically what would need to change for them to give again; if they reported no issues, ask what almost made them stop trusting the process at any point.
Q11
Multiple Choice
Which range best describes your total charitable giving in a typical year? (Optional)
- Under $50
- $50-$249
- $250-$999
- $1,000 or more
- Prefer not to say
Q12
Dropdown
Which age range do you fall into? (Optional)
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q13
Message
That wraps things up — thank you for your generosity and your honesty! Your responses will be used to fix friction points in our donation process and improve how we communicate the impact of your gift.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an AI follow-up interview that reconstructs the exact moment a donor almost abandoned their gift, surfacing specific friction points that closed-ended questions can't reach
- Combines quantitative rigor (constant-sum motivation split, matrix agreement ratings, max-diff prioritization of improvements) with open-ended depth in one flow
- Captures both behavioral history (donation frequency, giving channel, issues encountered) and forward-looking intent (likelihood to give again) for a full donor-experience picture
- Uses transparent, published prompts and automated per-response quality scoring, then rolls everything into an auto-generated report — no manual coding of open-ends required
Jotform
Online Donation Form TemplateThis is a payment-collection form for accepting online donations, not a survey measuring donor experience or motivation. It's useful for processing gifts but doesn't ask donors reflective questions about friction, trust, or giving decisions. Good as a checkout tool, not a research instrument.
What it does well
- Purpose-built for collecting actual donation payments online
- Drag-and-drop form builder likely familiar to nonprofit staff
- Part of a broad template library so it's easy to find and customize quickly
Where it falls short
- No mechanism to probe why donors give or where they hesitate
- Static form fields only — no adaptive follow-up questioning
- No built-in scoring or reporting on donor experience quality
SurveySparrow
Online Donation Form Template for Secure ContributionsDespite being hosted on a survey platform, this template is framed around securely collecting contributions rather than surveying the donor's experience afterward. It may offer a more conversational form UI than a typical payment page, but it isn't built to diagnose motivation or friction in the giving flow.
What it does well
- Conversational, chat-style form format may feel warmer than a plain payment form
- Positioned around security/trust messaging during the giving transaction
- Comes from a platform with broader survey/form tooling available
Where it falls short
- No adaptive AI interviewing to dig into specific friction moments
- Appears focused on the transaction itself, not post-donation reflection or motivation analysis
- No published methodology or per-response quality scoring
Typeform
Online Donation Form TemplateAnother donation collection form rather than a donor-experience survey — it's designed to take a gift, not to understand what almost stopped someone from giving. Typeform's conversational one-question-at-a-time style is pleasant, but the template itself doesn't include experience, trust, or motivation questions.
What it does well
- Polished, conversational one-question-at-a-time interface
- Strong design/branding customization typical of Typeform forms
- Easy to embed on a donation page for a smooth giving experience
Where it falls short
- No AI-driven follow-up or voice interview option to explore hesitation moments
- Fixed question set with no adaptive probing based on donor answers
- No automated scoring or synthesized report on experience quality
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
Related templates
More studies from the same category.
Industry-Specific
Employee Work Satisfaction Pulse Survey
Tracks how satisfied employees are with their job, manager, and growth path, and flags flight risk before it shows up in attrition data. An AI follow-up interview digs into the reason behind each person's lowest-rated area instead of leaving it as an unexplained number.
View templateIndustry-Specific
Product ROI Discovery & Value Quantification Survey
Captures the hard numbers behind the value customers get from your product — time saved, costs reduced, revenue gained — so you can build a credible ROI calculator or case study. An AI follow-up interview reconstructs exactly how a customer arrived at their biggest reported gain, turning a vague estimate into a defensible number.
View templateIndustry-Specific
Evaluating Potential for E-Commerce Services
Assesses how ready and motivated a business is to launch, expand, or upgrade its e-commerce capabilities — covering current online sales performance, feature priorities, budget trade-offs, and price sensitivity. Built for teams scoping a digital commerce investment, with an AI follow-up that digs into the single biggest obstacle blocking online growth.
View templateIndustry-Specific
Clinical & Professional Supervision Quality Evaluation
Measures how well a supervisor delivers feedback, availability, psychological safety, and case guidance to the people they supervise — built for healthcare, social work, counseling, and training programs. An AI follow-up interview reconstructs a specific recent supervision moment behind the overall rating, surfacing what actually helped or hindered instead of vague satisfaction talk.
View templateIndustry-Specific
Employee Workplace Culture and Belonging Survey
Measures how employees actually experience trust, psychological safety, recognition, and belonging day-to-day — not just stated values on a poster. An AI follow-up interview digs into the specific moment behind each person's overall culture score so HR and people teams get real stories, not just numbers.
View templateIndustry-Specific
Women's Day Event Invitation & Interest Survey
Gauges interest and preferences ahead of an International Women's Day event — attendance likelihood, preferred format and timing, and which session topics matter most — with an AI follow-up that surfaces what would actually make attending worthwhile for each person. Built for HR, DEI, and employee experience teams planning the event.
View template