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Market Research

Drive-Thru Customer Experience & Satisfaction Survey

Measures speed, accuracy, staff hospitality, and overall satisfaction for fast-food drive-thru visits to identify key experience drivers and improvement priorities.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

24 questions · ~11 min
Q01
Message

Welcome, and thank you for your interest in this survey! We are conducting research about fast-food drive-thru experiences. This survey should take about 11 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are simply interested in your honest opinions. All responses are confidential and will be reported only in aggregate. By continuing, you agree to participate.

Q02
Multiple Choice

Have you used a restaurant drive-thru in the last 30 days?

  • Yes, within the last 7 days
  • Yes, 8–30 days ago
  • No, not in the last 30 days
Q03
Message

For the following questions, please think about your single most recent drive-thru visit within the last 30 days.

Q04
Multiple Choice

From joining the line to receiving your order, approximately how long did it take?

  • Less than 3 minutes
  • 3–5 minutes
  • 6–10 minutes
  • 11–15 minutes
  • More than 15 minutes
Q05
Multiple Choice

Was your order accurate on that visit?

  • Yes, completely accurate
  • Minor issue only (e.g., wrong condiment or customization)
  • No, one or more items were wrong
Q06
Opinion Scale

How friendly was the staff member at the window?

Scale: 17
Min:Not at all friendlyMax:Extremely friendly
Q07
Ranking

When choosing a drive-thru restaurant, please rank the following from most important (1) to least important (5).

  1. Speed of service
  2. Order accuracy
  3. Staff friendliness
  4. Price
  5. Food quality
Drag to rank
Q08
Opinion Scale

Overall, how satisfied were you with that drive-thru visit?

Scale: 17
Min:Very dissatisfiedMax:Very satisfied
Q09
Long Text

Based on your responses in this survey, what is one thing that would most improve your next drive-thru experience?

Q10
Multiple Choice

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q11
Message

Thank you for your time! Your feedback will help improve future drive-thru experiences.

Q12
Multiple Choice

What are the main reasons you have not used a drive-thru in the last 30 days? Select all that apply.

  • I cook or eat at home
  • I dine in or carry out instead
  • I use delivery apps
  • Cost concerns
  • Health or diet goals
  • No need or opportunity
  • I prefer to avoid lines or crowds
  • Other (please specify)
Q13
Dropdown

Which restaurant did you visit on your most recent drive-thru trip?

  • McDonald's
  • Chick-fil-A
  • Taco Bell
  • Wendy's
  • Burger King
  • Starbucks
  • Dunkin'
  • Popeyes
  • Sonic Drive-In
  • Arby's
  • Jack in the Box
  • KFC
  • Whataburger
  • Tim Hortons
  • Other (please specify)
Q14
Opinion Scale

How would you rate the speed of service on that visit?

Scale: 17
Min:Very slowMax:Very fast
Q15
Multiple Choice

What accuracy issues did you experience? Select all that apply.

  • Missing item
  • Wrong item
  • Wrong size or portion
  • Incorrect customization (e.g., pickles, sauces)
  • Beverage issue
  • Packaging or spillage
  • Other (please specify)
Q16
Multiple Choice

Which of the following occurred during your interaction at the window? Select all that apply.

  • Greeted me
  • Smiled or made eye contact
  • Repeated my order back to me
  • Thanked me
  • Apologized for the wait
  • Offered a receipt
  • None of the above
Q17
Opinion Scale

How likely are you to return to this restaurant's drive-thru in the next 30 days?

Scale: 17
Min:Very unlikelyMax:Very likely
Q18
AI Interview

We'd like to learn a bit more about your drive-thru experience. Our AI moderator will ask a couple of follow-up questions based on your earlier answers.

Q19
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q20
Multiple Choice

Approximately how many items did you purchase in that order?

  • 1 item
  • 2–3 items
  • 4–5 items
  • 6–8 items
  • 9 or more items
Q21
Dropdown

Where do you currently live?

  • United States
  • Canada
  • United Kingdom
  • Australia
  • India
  • Other
  • Prefer not to say
Q22
Multiple Choice

What time of day was that visit?

  • Breakfast (5–10 am)
  • Lunch (10 am–2 pm)
  • Afternoon/Snack (2–5 pm)
  • Dinner (5–9 pm)
  • Late night (after 9 pm)
Q23
Multiple Choice

What is the highest level of education you have completed?

  • Less than high school
  • High school diploma or equivalent
  • Some college or associate degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q24
Multiple Choice

What is your current employment status?

  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker/caregiver
  • Unemployed
  • Retired
  • Prefer not to say

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Built specifically around the drive-thru journey (line wait time, order accuracy, window interaction) rather than a generic satisfaction template
  • Includes an AI follow-up interview segment that can probe respondents on their specific answers, not just fixed multiple-choice items
  • Separates speed and accuracy into distinct rated dimensions plus a ranking question on what matters most when choosing a drive-thru, giving clearer driver analysis than a single overall CSAT score
  • Screens out non-recent drive-thru users first and anchors remaining questions to one specific recent visit, reducing recall bias, and closes with an open-text improvement question and standard demographics for segmentation

Jotform

200+ Customer Satisfaction Evaluation Forms

This is a directory/category page listing many generic customer satisfaction form templates rather than a single fielding-ready survey, and none are built specifically for drive-thru or QSR use cases. It's useful as a starting point for building a basic form but requires manual customization for restaurant-specific questions like order accuracy or window interaction.

What it does well

  • Large library of pre-built form templates to browse and adapt
  • Drag-and-drop form builder likely available for quick edits
  • Covers many industries beyond food service

Where it falls short

  • Static form fields with no adaptive follow-up questioning based on a respondent's answers
  • No drive-thru-specific question set (speed, accuracy, window hospitality) out of the box
  • No published methodology on question design or scoring logic

QuestionPro

Customer satisfaction survey questions | Customer satisfaction survey example

A single ready-to-use generic customer satisfaction survey template with standard CSAT-style questions. It is not tailored to the drive-thru experience and treats satisfaction as a general construct rather than breaking it into service-stage metrics like wait time or order accuracy.

What it does well

  • Ready-to-field generic CSAT template
  • Likely supports common question types (rating scales, multiple choice)
  • Backed by an established survey platform with reporting tools

Where it falls short

  • No adaptive AI follow-up interviews or voice interviews to probe individual responses
  • Not customized to drive-thru specific stages (line time, window interaction, order accuracy)
  • No transparent prompt/methodology disclosure for how questions were validated

SurveyMonkey

Customer Satisfaction Survey Template

A generic, ready-to-use customer satisfaction template aimed at broad business use, not specifically fast-food or drive-thru scenarios. It offers standard fixed-question satisfaction measurement without any mechanism to dig deeper into a specific respondent's experience.

What it does well

  • Well-known, easy-to-deploy template
  • Simple fixed-format questions suitable for quick fielding
  • Likely integrates with SurveyMonkey's broader analytics dashboard

Where it falls short

  • No adaptive AI or voice-based follow-up interviewing
  • Generic CSAT structure lacks drive-thru-specific dimensions like order accuracy issues or window hospitality
  • No guided task/screen-share capability or automated per-response quality scoring

SurveySparrow

FREE Customer Satisfaction Survey Template

A free, general-purpose customer satisfaction survey template, positioned for broad applicability rather than any restaurant or drive-thru context. It provides a conversational-style survey format but relies on pre-set questions rather than dynamic follow-up.

What it does well

  • Free to use as a starting template
  • Conversational UI style may improve completion rates
  • Simple setup for general CSAT measurement

Where it falls short

  • No drive-thru-specific question flow (speed, accuracy, staff hospitality) built in
  • Lacks adaptive AI interview or voice AI follow-up functionality
  • No transparent scoring methodology or automated quality scoring per response

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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