Q01
Message
All templatesMarket Research
E-Commerce Ad Recall & CTA Effectiveness Survey
Measures unaided brand recall, message clarity, ad relevance, call-to-action performance, and behavioral intent for e-commerce advertisements. Ideal for creative optimization and media-mix evaluation.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~10 min
Q02
Long Text
From memory, which brand was featured in the ad you just saw?
Q03
Opinion Scale
The main message of this ad was easy to understand.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q04
Multiple Choice
Which call-to-action wording, if any, do you recall seeing in the ad?
- Shop Now
- Learn More
- Buy Now
- Get Offer
- Sign Up
- I don't recall any specific wording
Q05
Opinion Scale
How likely are you to visit this brand's website or app as a result of seeing this ad?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q06
Long Text
Based on your responses throughout this survey, what, if anything, was unclear or could be improved in this ad?
Q07
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q08
Message
Thank you for your time! Your feedback has been recorded and will help improve future advertising. You may now close this window.
Q09
Multiple Choice
Had you seen this specific ad before today?
- Yes, in the last 7 days
- Yes, more than 7 days ago
- No, this is the first time
- Not sure
Q10
Opinion Scale
I found the claims in this ad believable.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q11
Multiple Choice
Did this ad include a call-to-action that you noticed?
- Yes, I noticed a call-to-action
- No
- Not sure
Q12
Opinion Scale
How likely are you to purchase from this brand within the next 30 days?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q13
AI Interview
Thank you for your feedback so far. We'd like to explore a couple of your responses in a bit more depth.
Q14
Multiple Choice
How do you describe your gender?
- Man
- Woman
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q15
Multiple Choice
Where else have you seen this ad, if anywhere? Select all that apply.
- YouTube
- TikTok
- Search results
- Other websites or apps
- TV or Connected TV
- I haven't seen it elsewhere
Q16
Opinion Scale
This ad showed me something relevant to my current needs.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q17
Opinion Scale
How clear was the call-to-action in this ad?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
Q18
Multiple Choice
Which of the following actions, if any, have you taken after seeing this ad (today or previously)? Select all that apply.
- Clicked the ad
- Visited the website or app
- Searched for the brand
- Saved or shared the ad for later
- Added items to cart
- Made a purchase
- None of the above
Q19
Dropdown
In which country do you currently reside?
- United States
- Canada
- United Kingdom
- Australia
- India
- Germany
- France
- Spain
- Italy
- Brazil
- Other country
- Prefer not to say
Q20
Multiple Choice
Which single element of the ad stood out most to you?
- Product selection shown
- Price or promotion
- Fast delivery message
- Visuals or images
- Brand or logo
- Call-to-action button or text
- Other
Q21
Opinion Scale
How compelling was the call-to-action to you personally?
Scale: 1 – 7
Min:Not at all compellingMax:Extremely compelling
Q22
Dropdown
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college, no degree
- Associate degree
- Bachelor's degree
- Graduate or professional degree
- Prefer not to say
Q23
Multiple Choice
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Homemaker
- Unemployed
- Retired
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Why this template
What this template is built to do — we found no directly comparable template from other survey tools to review.
What sets it apart
- Includes an open-text unaided recall question ('From memory, which brand was featured in the ad you just saw?') to measure true brand recall rather than prompted recognition alone
- Combines opinion-scale ratings for message clarity, ad relevance, CTA clarity, and CTA compellingness so creative and CTA performance can be diagnosed separately
- Uses an adaptive AI follow-up interview to probe respondents' own answers in their own words, going beyond fixed-choice or open-text responses alone
- Captures behavioral intent (site/app visit likelihood, 30-day purchase likelihood, and actions already taken) alongside standard demographic and screening questions for media-mix analysis
Frequently asked questions
What questions are in the “E-Commerce Ad Recall & CTA Effectiveness Survey” template?
The template includes 23 ready-to-use questions, starting with: “Welcome, and thank you for participating! This brief survey (approximately 11 minutes) asks for your honest impressions…” · “From memory, which brand was featured in the ad you just saw?” · “The main message of this ad was easy to understand.”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 23 questions in about 10 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
Related templates
More studies on similar topics.
Market Research
Market Research Workflow Benchmarking Survey
Measures how research teams plan projects, select and evaluate tools, and navigate procurement — providing quantitative benchmarks and qualitative depth on workflow efficiency and pain points.
View templateMarket Research
Advertising Effectiveness & Ad Recall Survey
Measures whether a specific ad gets noticed, understood, and acted on — covering recall, message takeaway, creative appeal, and purchase intent — with an AI follow-up that digs into the real reasons behind stated purchase intent instead of taking the number at face value. Built for marketers testing a campaign, creative concept, or media placement.
View templateMarket Research
Advertising Campaign Impact & Recall Evaluation
Tests how a specific ad lands — attention, message clarity, believability, likability, and purchase intent — plus which creative elements actually stick. An AI follow-up interview digs into the 'why' behind the intent score so you're not left guessing from numbers alone. Built for brand and creative teams pre- or post-launch.
View templateMarket Research
Digital Marketing Channel Effectiveness & Ad Recall Survey
Measures which digital marketing channels customers actually notice, trust, and act on — from social ads to email to influencer content — and how they'd prioritize messaging and budget. An AI follow-up reconstructs the specific ad moment that shaped their perception, surfacing the 'why' behind trust or annoyance that closed questions miss. Built for marketing teams evaluating channel mix, creative, and spend.
View templateMarket Research
E-Commerce Concept Test: Appeal, Clarity & Differentiation
A structured concept testing survey for evaluating new e-commerce ideas with online shoppers. Measures appeal, clarity, perceived differentiation, and trial intent to inform positioning decisions before launch.
View templateMarket Research
Post-Exposure Ad Effectiveness: Recall, Brand Lift & Intent
Measures unaided and aided ad recall, creative reactions, brand perception shifts, and purchase intent following ad exposure. Designed for marketing researchers evaluating campaign performance across channels.
View template