Q01
Message
All templatesResearch
E-Commerce Concept Test: Appeal, Clarity & Differentiation
A structured concept testing survey for evaluating new e-commerce ideas with online shoppers. Measures appeal, clarity, perceived differentiation, and trial intent to inform positioning decisions before launch.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
26 questions · ~11 min
Q02
Multiple Choice
In the past 3 months, have you purchased anything online?
- Yes
- No
Q03
Message
On the next screen you will see a brief description of a new e-commerce concept. Please read it carefully before answering the questions that follow.
Q04
Opinion Scale
Overall, how appealing is this concept to you?
Scale: 1 – 7
Min:Not at all appealingMax:Extremely appealing
Q05
Ranking
Please rank the following aspects by how much they drive your interest in this concept (drag the most important to the top).
- Price savings
- Faster delivery
- Convenience/ease of use
- Wider product selection
- Trust & safety
Drag to rank
Q06
Long Text
What, if anything, do you find most appealing about this concept?
Q07
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q08
Long Text
Based on everything you've shared, is there anything else you'd like us to know about your reaction to this concept?
Q09
Dropdown
How often do you typically make purchases online?
- Daily
- Several times a week
- About once a week
- A few times a month
- About once a month
- Less often
Q10
Message
<p><strong>[Concept Name]</strong></p><p>[Insert a 2-3 sentence description of the concept: what it is, how it works, and its key benefits.]</p><p>[Insert visual/mockup if available.]</p>
Q11
Opinion Scale
How clear or unclear was the concept description?
Scale: 1 – 7
Min:Very unclearMax:Very clear
Q12
Opinion Scale
This concept addresses a real need in my online shopping experience.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q13
Long Text
What concerns or hesitations, if any, do you have about this concept?
Q14
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Self-describe (please specify)
- Prefer not to say
Q15
Message
Thank you for participating — your feedback is very helpful and will be used to improve this concept!
Q16
Multiple Choice
Which websites or apps do you purchase from most often? Select all that apply.
- Amazon
- Walmart
- Target
- eBay
- Etsy
- Brand or Shopify store
- Grocery/delivery apps
- Electronics specialists
- Fashion retailers
- Other
Q17
Opinion Scale
How different or similar is this concept compared to online shopping options you currently use?
Scale: 1 – 7
Min:Very similar to what existsMax:Very different from what exists
Q18
Opinion Scale
This concept would be worth paying for.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q19
AI Interview
Based on your responses, we'd like to understand your reactions to this concept in a bit more depth. An AI moderator will ask you a couple of follow-up questions.
Q20
Dropdown
Which country or region do you currently live in?
- United States
- Canada
- United Kingdom
- Australia
- Germany
- France
- India
- Brazil
- Mexico
- Japan
- Other
Q21
Multiple Choice
Which of the following categories have you purchased online in the past 3 months? Select all that apply.
- Electronics
- Clothing & accessories
- Home & kitchen
- Beauty & personal care
- Groceries
- Health & wellness
- Toys & games
- Sports & outdoors
- Automotive
- Digital goods/subscriptions
- Other
Q22
Opinion Scale
How likely or unlikely would you be to try this concept if it were available today?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q23
Opinion Scale
I would recommend this concept to a friend or family member.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q24
Dropdown
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/associate degree
- Bachelor's degree
- Postgraduate degree
- Prefer not to say
Q25
Multiple Choice
Compared with the online shopping options you currently use, this concept seems…
- Much worse
- Somewhat worse
- About the same
- Somewhat better
- Much better
- Not applicable — I don't use similar options
Q26
Multiple Choice
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker
- Unemployed
- Retired
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “E-Commerce Concept Test: Appeal, Clarity & Differentiation” template?
The template includes 26 ready-to-use questions, starting with: “Welcome! You are invited to participate in a short research survey (approximately 12 minutes) about a new online shoppin…” · “In the past 3 months, have you purchased anything online?” · “On the next screen you will see a brief description of a new e-commerce concept. Please read it carefully before answeri…”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 26 questions in about 11 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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