Q01
Message
All templatesEvents & Community
E-Commerce Conference Pre-Event Planning Survey
Pre-event survey for e-commerce conference attendees to capture session interests, networking goals, and logistical needs so organizers can deliver a tailored, seamless experience.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
25 questions · ~11 min
Q02
Multiple Choice
How do you plan to attend this event?
- In person
- Virtually
- Both in person and virtually
- Undecided
Q03
Multiple Choice
Which event outcomes matter most to you? (Select all that apply) [Display if Vendor/Solution provider or Agency/Consultancy]
- Generate qualified leads
- Book meetings with target accounts
- Launch or showcase new features
- Collect product feedback
- Build brand awareness
- Explore partner integrations
- Other (please specify)
Q04
Multiple Choice
What are your networking goals at this event? (Select all that apply)
- Meet potential vendors or solution providers
- Meet peers with similar roles
- Find partners or integration opportunities
- Sales prospecting
- Hiring or recruiting
- General social networking
- I'm not focused on networking
Q05
Multiple Choice
Which days do you plan to be on-site? (Select all that apply) [Display if attending in person or both]
- Day 1 only
- Day 2 only
- Both days
Q06
Dropdown
How many employees are in your organization?
- 1–10
- 11–50
- 51–200
- 201–1,000
- 1,001–5,000
- 5,001+
Q07
AI Interview
We'd like to learn a bit more about what you hope to get out of this event. An AI moderator will ask a couple of brief follow-up questions based on your earlier responses.
Q08
Multiple Choice
Which of the following best describes your organization?
- Retailer/Brand (DTC or multi-brand)
- Marketplace seller
- Vendor/Solution provider (SaaS, payments, logistics)
- Agency/Consultancy
- Other (please specify)
Q09
Multiple Choice
Which event outcomes matter most to you? (Select all that apply) [Display if Retailer/Brand or Marketplace seller]
- Increase online sales / conversion
- Improve margin / profitability
- Reduce returns and logistics costs
- Expand to new channels or markets
- Build customer loyalty and LTV
- Improve site speed / UX
- Strengthen first-party data strategy
- Other (please specify)
Q10
Multiple Choice
Which meeting types would you like us to help arrange? (Select all that apply)
- 15-minute speed meetings
- 30-minute vendor introductions
- Peer roundtables by topic
- Mentor/mentee matches
- Executive-only meetups
- No pre-scheduled meetings needed
Q11
Multiple Choice
Do you have any dietary restrictions we should accommodate? (Select all that apply)
- No dietary restrictions
- Vegetarian
- Vegan
- Gluten-free
- Kosher
- Halal
- Dairy-free
- Nut allergy
- Other (please specify)
Q12
Multiple Choice
Where are you primarily based?
- North America
- Latin America / Caribbean
- Europe
- Middle East
- Africa
- Asia
- Oceania
- Prefer not to say
Q13
Long Text
Based on your responses, is there anything else we should know to tailor the event experience for you?
Q14
Multiple Choice
Which function best describes your primary role?
- E-commerce / General Management
- Marketing / Growth
- Product Management
- Engineering / IT
- Operations / Supply Chain
- Customer Support / Success
- Data / Analytics
- Finance
- Executive / Founder
- Other (please specify)
Q15
Opinion Scale
How interested are you in learning about AI and personalization at this event?
Scale: 1 – 5
Min:Not at all interestedMax:Extremely interested
Q16
Long Text
Do you have any accessibility needs or accommodations we should plan for?
Q17
Message
Thank you for completing the survey! Your input will directly shape the agenda, networking opportunities, and logistics for this event. You'll receive a confirmation email with next steps shortly.
Q18
Opinion Scale
How interested are you in learning about social commerce and creator-led selling?
Scale: 1 – 5
Min:Not at all interestedMax:Extremely interested
Q19
Multiple Choice
Which virtual platforms are accessible to you? (Select all that apply) [Display if attending virtually or both]
- Zoom
- Microsoft Teams
- Google Meet
- Webex
- Hopin
- Other (please specify)
Q20
Opinion Scale
How interested are you in learning about marketplace strategy and channel expansion?
Scale: 1 – 5
Min:Not at all interestedMax:Extremely interested
Q21
Multiple Choice
Which session times work best for you in your local time zone? (Select all that apply)
- Early morning (8–10 AM)
- Late morning (10 AM–12 PM)
- Early afternoon (12–2 PM)
- Late afternoon (2–5 PM)
- Evening (5–8 PM)
- No preference
Q22
Opinion Scale
How interested are you in learning about payments, checkout optimization, and fraud prevention?
Scale: 1 – 5
Min:Not at all interestedMax:Extremely interested
Q23
Opinion Scale
How interested are you in learning about supply chain, fulfillment, and sustainability?
Scale: 1 – 5
Min:Not at all interestedMax:Extremely interested
Q24
Opinion Scale
How interested are you in learning about first-party data, privacy, and customer analytics?
Scale: 1 – 5
Min:Not at all interestedMax:Extremely interested
Q25
Ranking
Rank your preferred session formats (drag to reorder, top = most preferred).
- Keynotes
- Case studies
- Hands-on workshops
- Panels
- Roundtables
- Product demos
- 1:1 consultations
Drag to rank
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Uses adaptive AI follow-up interviews (with optional voice AI) to probe attendee goals beyond fixed answer choices, including a dedicated AI interview segment on what attendees hope to get out of the event.
- Combines quantitative opinion-scale ratings across six specific content tracks (AI/personalization, social commerce, marketplace strategy, payments/checkout, supply chain, first-party data) with a drag-to-reorder session-format ranking for richer prioritization data.
- Captures logistics and inclusion needs in one flow — attendance mode, on-site days, dietary restrictions, accessibility needs, virtual platform access, and time zone preferences — so organizers can tailor format and scheduling.
- Closes with an open-text catch-all question and a thank-you message, and every prompt is transparent with automated per-response quality scoring feeding an auto-generated report for organizers.
SurveySparrow
Pre-Event Planning Questionnaire TemplateA genuinely comparable pre-event questionnaire template aimed at gathering attendee expectations ahead of an event. It's a static, fielding-ready form rather than an adaptive interview experience. Good baseline for logistics and interest capture but lacks e-commerce-specific track segmentation.
What it does well
- Purpose-built pre-event questionnaire format
- Likely quick to deploy given SurveySparrow's template library approach
- Familiar chat-style survey UI associated with the brand
Where it falls short
- Static question set with no adaptive AI follow-up probing into individual attendee goals
- No indication of automated per-response quality scoring or auto-generated organizer reports
- No published methodology or prompt transparency for how questions were designed
Jotform
Conference Planning Checklist Form TemplateThis is a planning checklist form for organizers to track conference logistics tasks, not an attendee-facing pre-event interest/networking survey — a different use case than our template. It's a static form builder template rather than a dynamic survey instrument. Useful only as an adjacent organizer tool, not a direct substitute.
What it does well
- Structured checklist format for tracking planning tasks
- Benefits from Jotform's broad form-builder and integration ecosystem
- Easy to customize fields via drag-and-drop form editor
Where it falls short
- Not designed to capture attendee session interests, networking goals, or accessibility needs
- No adaptive AI interviewing or voice AI capability
- No automated quality scoring or synthesized attendee-insight reporting
SurveyMonkey
Conference Registration Form TemplateA registration-focused form for signing attendees up for a conference, rather than a pre-event survey exploring content interests and networking goals. It's a static template suited to capturing name/contact/logistics fields, not tailoring the agenda. Relevant only as a peripheral, earlier-stage touchpoint in the event lifecycle.
What it does well
- Streamlined for the specific registration/sign-up task
- Backed by SurveyMonkey's established survey distribution and analytics tools
- Simple to launch for basic attendee data collection
Where it falls short
- Not structured to surface session-topic interest ratings, ranked format preferences, or networking goals
- No adaptive AI follow-up interview or voice AI option to explore attendee motivations
- No transparent prompt design or automated per-response scoring/report generation
Frequently asked questions
What questions are in the “E-Commerce Conference Pre-Event Planning Survey” template?
The template includes 25 ready-to-use questions, starting with: “Welcome! This short survey ( 11 minutes) will help us tailor the event experience to your goals, schedule, and needs. Yo…” · “How do you plan to attend this event?” · “Which event outcomes matter most to you? (Select all that apply) [Display if Vendor/Solution provider or Agency/Consult…”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 25 questions in about 11 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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