Ads & campaigns
Email creative test template
Choose an email composition with a clear message and next step. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose an email composition with a clear message and next step.
Target audience
[Subscribers interested in the offer or update]
Inside the template
Your starting brief
Compare email layout concepts for [your campaign]. Use static previews with the same offer, copy, sender, and viewport. Compare hierarchy and imagery rather than claiming inbox performance.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which email makes the message easier to understand, and why?
- What is the main point of this email?
- What action would you think it asks you to take?
- Which section feels unnecessary or missing?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Message clarity
- Readability
- Action clarity
How to use this starter
- When should I use this concept test?
- Use this when you need to choose an email composition with a clear message and next step.
- What should I customize before starting?
- Use static previews with the same offer, copy, sender, and viewport. Compare hierarchy and imagery rather than claiming inbox performance. Recruit subscribers interested in the offer or update.
- How should I use the feedback?
- Use this feedback to revise the message. Measure actual opens, clicks, and purchases in a live campaign experiment.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.