Q01
Message
All templatesEmployee & HR
Employee Swag Quality & Preference Survey
Measures how employees actually feel about the branded merchandise they receive — quality, frequency of use, and which items feel worth keeping — plus a best-worst trade-off to prioritize future swag spend. An AI follow-up interview digs into the story behind their most memorable item to surface what actually makes swag feel meaningful versus wasted.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
Which of these have you received from the company in the last 12 months?
- T-shirts or polos
- Hoodies or jackets
- Tech accessories (chargers, headphones, etc.)
- Drinkware (mugs, water bottles)
- Bags or backpacks
- Notebooks or stationery
- Wellness items (masks, stress balls, etc.)
Q03
Opinion ScaleRequired
Overall, how satisfied are you with the quality of the swag you've received?
Scale: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q04
Rating ScaleRequired
In the last 6 months, how often have you actually worn or used company swag?
Range: 1 – 5
Min:NeverMax:Almost every day
Q05
Best–Worst Trade-off (MaxDiff)Required
From the swag types below, which are you most excited versus least excited to receive?
- T-shirts
- Hoodies or jackets
- Tech accessories (chargers, headphones)
- Drinkware (mugs, bottles)
- Bags or backpacks
- Notebooks or stationery
- Wellness items
- Outdoor gear (umbrellas, blankets)
Pick best & worst per setBest:Most excited to receiveWorst:Least excited to receive
Q06
Point AllocationRequired
If you controlled next year's swag budget, how would you split $100 across these options?
- Apparel (shirts, hoodies)
- Tech accessories
- Drinkware & bags
- Stationery & office items
- Wellness items
- Skip swag, donate to charity instead
Allocate 100 points
Q07
MatrixRequired
How much do you agree with each statement about company swag?
4 rows × 5 columns
- The swag I've received feels high quality
- Receiving swag makes me feel appreciated
- Our swag reflects our company's culture and brand well
- I would recommend our swag to a friend outside the company
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q08
Multiple Choice
When do you think swag matters most?
- New hire onboarding
- Work anniversaries
- Company milestones or achievements
- Random surprise moments
- Only at events or conferences
- I don't think swag needs an occasion
Q09
AI Interview
Reconstruct the respondent's experience with the single swag item they remember most, good or bad: what it was, the moment they received it, whether they still use it, and why. If their quality or usage ratings were low, probe specifically what would have made that item feel worth keeping rather than tossed in a drawer. If they mentioned donation-over-swag in the budget question, explore what would need to be true for swag to feel worth it to them instead.
Q10
Long Text
If you could design one piece of company swag from scratch, what would it be and why?
Q11
Multiple Choice
Which department are you part of?
- Engineering
- Sales
- Marketing
- Customer Support
- Operations
- People/HR
- Finance
- Other
- Prefer not to say
Q12
Multiple Choice
How long have you been with the company?
- Less than 6 months
- 6 months to 2 years
- 2 to 5 years
- More than 5 years
- Prefer not to say
Q13
Multiple Choice
How do you primarily work?
- Fully remote
- Hybrid
- Fully in-office
- Prefer not to say
Q14
Message
Thanks so much for the input! We're using these answers to redesign the swag program so items actually get used and appreciated, not left in a closet.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a simple request form to actually measure sentiment: an opinion scale and rating track satisfaction and how often swag gets worn or used
- A best-worst exercise and a $100 constant-sum budget split turn vague preferences into a prioritized ranking of which swag types are worth the spend
- An AI follow-up interview reconstructs the story behind each respondent's most memorable swag item, surfacing the 'why' that scaled/static questions can't reach
- Matrix agreement statements plus department, tenure, and work-style questions let you segment sentiment by team and work arrangement
SurveyMonkey
Employee Swag Request Form TemplateThis is framed as a request/order form for swag logistics (what items, sizes, shipping) rather than a survey measuring how employees feel about swag quality or usage. It's a fielding-ready static form, but it serves a different job than a preference or satisfaction study. Useful if the goal is intake/ordering, not insight generation.
What it does well
- Built on an established, easy-to-deploy survey platform
- Likely quick to set up for simple intake use cases
- Familiar form format for logistics-style requests
Where it falls short
- Static question set with no adaptive AI follow-up to probe why an item mattered or was wasted
- No mechanism for trade-off prioritization (e.g., budget allocation or best-worst ranking) to guide future swag spend
- No automated quality scoring or generated report synthesizing open-ended responses
Frequently asked questions
What questions are in the “Employee Swag Quality & Preference Survey” template?
The template includes 14 ready-to-use questions, starting with: “Hey! We're rethinking our company swag program and want your honest take on the stuff we've handed out — T-shirts, water…” · “Which of these have you received from the company in the last 12 months?” · “Overall, how satisfied are you with the quality of the swag you've received?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 14 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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