Q01
Message
All templatesIndustry-Specific
Evaluating Potential for E-Commerce Services
Assesses how ready and motivated a business is to launch, expand, or upgrade its e-commerce capabilities — covering current online sales performance, feature priorities, budget trade-offs, and price sensitivity. Built for teams scoping a digital commerce investment, with an AI follow-up that digs into the single biggest obstacle blocking online growth.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
Which of the following best describes how your business currently sells online?
- We don't sell online yet
- We sell through a basic website or online store
- We sell through a full-featured e-commerce platform
- We sell primarily through third-party marketplaces (e.g., Amazon, Etsy)
- We sell through multiple online channels
Q03
Multiple ChoiceRequired
Roughly what share of your total revenue currently comes from online sales?
- 0% - none yet
- 1-10%
- 11-25%
- 26-50%
- 51-75%
- More than 75%
Q04
Opinion ScaleRequired
How important is growing your online sales channel over the next 12 months?
Scale: 1 – 7
Min:Not important at allMax:Extremely important
Q05
MatrixRequired
How important is each of the following to your customers' online buying decision?
6 rows × 5 columns
- Mobile shopping experience
- Checkout and payment options
- Shipping speed and cost
- Personalized product recommendations
- Customer service / live chat support
- +1 more
Columns: Not important · Slightly important · Moderately important · Very important · Critical
Q06
Best–Worst Trade-off (MaxDiff)Required
Which of these e-commerce investments would matter most, and which least, to your business right now?
- Mobile-optimized storefront
- Faster or cheaper shipping options
- Expanded payment methods (e.g., digital wallets, buy-now-pay-later)
- Personalized product recommendations
- Live customer support / chat
- Inventory and order management tools
- International sales and currency support
- Marketing and promotions automation
Pick best & worst per setBest:Most valuable to invest inWorst:Least valuable to invest in
Q07
Point AllocationRequired
If you had a fixed budget to improve your e-commerce operations, how would you allocate 100 points across these areas?
- Website/platform technology
- Marketing and customer acquisition
- Fulfillment and shipping
- Customer service
- Product content and design
Allocate 100 points
Q08
Price Sensitivity (Van Westendorp)Required
Thinking about a full-service e-commerce platform subscription for your business, please answer the following about monthly pricing.
- At what monthly price would this e-commerce service be so cheap that you'd question its quality?
- At what monthly price would this e-commerce service be a bargain — a great deal for the money?
- At what monthly price would this e-commerce service start to feel expensive, though you'd still consider it?
- At what monthly price would this e-commerce service be so expensive you would not consider it at all?
Q09
Multiple ChoiceRequired
How likely are you to invest in new or upgraded e-commerce capabilities in the next 6 months?
- Definitely will
- Probably will
- Not sure
- Probably won't
- Definitely won't
Q10
AI Interview
Dig into the single biggest obstacle currently holding back this business's online sales growth — ask what has been tried before, why it fell short, and who internally owns the decision to invest further. If the respondent rated online-channel importance low or said they're unlikely to invest, probe whether that reflects genuine lack of fit with their product or unresolved friction (cost, technical skill, past bad experience) that could change with the right service.
Q11
Multiple Choice
How many employees does your business have?
- 1-9 employees
- 10-49 employees
- 50-249 employees
- 250+ employees
- Prefer not to say
Q12
Multiple Choice
Which best describes your industry?
- Retail / consumer goods
- B2B manufacturing or distribution
- Professional or business services
- Food & beverage
- Other
- Prefer not to say
Q13
Multiple Choice
What is your role at the business?
- Owner / Founder
- Marketing
- E-commerce / Digital
- Operations
- IT
- Other
- Prefer not to say
Q14
Message
That's everything — thank you! Your responses will feed directly into a report assessing where e-commerce investment could make the biggest difference for your business.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Combines standard e-commerce readiness questions (current online sales channel, revenue share, 12-month growth priority) with a matrix on what drives customers' buying decisions and a max-diff ranking of investment priorities
- Uses constant-sum budget allocation and a Van Westendorp price-sensitivity module to quantify real budget trade-offs and willingness to pay for a full-service platform, not just stated importance
- Includes an AI follow-up interview that adaptively digs into the single biggest obstacle blocking online growth, going beyond what a fixed-choice question can surface
- Automatically compiles responses (including the AI interview) into a report, with per-response quality scoring and transparent prompts so you can trust the data behind the recommendation
QuestionPro
Evaluation of Potential for E-Commerce Services Survey Template + Sample QuestionnaireThis is a direct topical match — a static questionnaire covering similar ground (readiness, feature priorities, investment likelihood) for assessing e-commerce potential. It's a fixed-question template with a sample questionnaire rather than an adaptive interview, so every respondent gets the same fixed set of questions regardless of their answers.
What it does well
- Established, well-known survey platform with a large template library
- Provides a ready-to-use sample questionnaire covering the same general e-commerce evaluation topic
- Likely supports standard question types (multiple choice, scales) for quick fielding
Where it falls short
- Fixed-question template with no adaptive AI follow-up to probe the specific obstacle a business faces
- No voice AI interview option for richer, conversational responses
- No automated per-response quality scoring or transparent prompt methodology published
Frequently asked questions
What questions are in the “Evaluating Potential for E-Commerce Services” template?
The template includes 14 ready-to-use questions, starting with: “Thanks for taking a few minutes to help us evaluate the potential of e-commerce services for your business. Your respons…” · “Which of the following best describes how your business currently sells online?” · “Roughly what share of your total revenue currently comes from online sales?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 14 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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