Feature adoption voice interview template
Explore how customers discovered, tried, and incorporated [feature] into their work.
Use this templateEditable study draft · English content
Before you launch
Define [feature] and the behavior that counts as adoption. Recruit across different levels of use.
Opens an AI-moderated voice interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- When did you first hear about [feature]?
- What were you doing when you decided to try it, if you did?
- Walk me through that first experience.
- What have you used instead or alongside it since then?
- Tell me about the most recent time you chose whether to use it.
Plan your study
Who should take part?
Customers eligible for [feature], including people who tried it and stopped.
What should I customize before launching?
Define [feature] and the behavior that counts as adoption. Recruit across different levels of use.
How should I use the findings?
Compare discovery, trial, and repeated use as separate stages. A positive reaction does not establish sustained adoption.