Product & offers
Feature concept test template
Choose a feature direction that solves a recurring task. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a feature direction that solves a recurring task.
Target audience
[People who already use your product]
Inside the template
Your starting brief
Compare alternative feature ideas for [your product]. Describe the same user task, explain how each feature changes it, and keep implementation detail comparable.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which feature would improve this task most, and why?
- How do you handle this task today?
- Which part of the proposed feature would be useful or unnecessary?
- What would keep you from using it?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Task relevance
- Perceived usefulness
- Interest in using
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a feature direction that solves a recurring task.
- What should I customize before starting?
- Describe the same user task, explain how each feature changes it, and keep implementation detail comparable. Recruit people who already use your product.
- How should I use the feedback?
- Use reported preference to refine the proposition. It does not establish actual adoption, demand, or willingness to pay.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.