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Focus Group Participant Screening & Recruitment Survey

Qualifies and recruits candidates for a focus group by screening for category usage, conflicts of interest, prior research participation, and scheduling fit, then capturing core demographics. An AI follow-up interview asks candidates to describe their real experience with the topic in their own words, surfacing rehearsed 'professional respondent' answers and gauging how articulate and engaged they'll be in the room.

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Focus Group Participant Screening & Recruitment Survey

Thanks for your interest in taking part in an upcoming research session! This short screener checks fit and availability — it takes about 8 minutes, and your answers are used only for recruitment.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Message

Thanks for your interest in taking part in an upcoming research session! This short screener checks fit and availability — it takes about 8 minutes, and your answers are used only for recruitment.

Q01
Multiple ChoiceRequired

In the past 3 months, which of these have you personally purchased or used?

  • Meal kit delivery service
  • Video streaming subscription
  • Fitness app
  • Online grocery delivery
Q02
Opinion ScaleRequired

How familiar are you with the products and services mentioned above?

Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q03
Multiple ChoiceRequired

In the last 12 months, how many paid market research studies (surveys, interviews, or focus groups) have you taken part in?

  • None
  • 1-2
  • 3-5
  • 6 or more
Q04
Multiple ChoiceRequired

Do you, or does anyone in your household, currently work in market research, advertising, or for a company that makes similar products or services?

  • Yes
  • No
Q05
Multiple ChoiceRequired

Which of the following session times could you attend? Select all that apply.

  • Weekday morning (9:00 – 11:00 AM)
  • Weekday afternoon (1:00 – 3:00 PM)
  • Weekday evening (6:00 – 8:00 PM)
  • Saturday morning (10:00 AM – 12:00 PM)
Q06
Multiple Choice

Which session format would work best for you?

  • In person
  • Video call
  • Phone call
  • No preference
Q07
AI Interview

Ask the candidate to describe, in their own words and with a specific recent example, how they actually use or think about the products or services covered in this screener. Probe for concrete details rather than generic praise, note how clearly and comfortably they communicate, and flag any signs of rehearsed 'professional respondent' answers or coaching so recruiters can judge focus-group fit.

Q08
Consent

Recording consent

Q09
Short Text

What is your current job title or primary occupation?

Q10
EmailRequired

What's the best email address to reach you about scheduling and incentives?

Q11
Multiple Choice

Which age range do you fall into?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
Multiple Choice

Which gender do you identify with?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Message

Thank you for completing this screener! Our recruitment team will review your answers and reach out by email if you're selected for a session, along with next steps and incentive details.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Screens for category usage, conflicts of interest, prior research participation, and scheduling fit before capturing demographics, so recruiters don't waste slots on unqualified candidates
  • Includes an AI follow-up interview that asks candidates to describe a specific recent example in their own words, surfacing rehearsed 'professional respondent' answers
  • Captures recording consent and job title/occupation alongside standard demographics for a complete recruiting file
  • Ends with a clear closing message setting expectations for review and follow-up, keeping the candidate experience professional

QuestionPro

Focus group recruitment survey questions + sample questionnaire template

This is a sample questionnaire and question list for focus group recruitment rather than a ready adaptive interview flow. It covers standard screening categories researchers would expect (usage, demographics) but reads as a reference template to copy from. Good starting point for manually building a screener in QuestionPro's survey tool.

What it does well

  • Provides a structured set of sample screening questions specific to focus group recruitment
  • Backed by QuestionPro's established survey platform and distribution tools
  • Likely covers common demographic and eligibility question types researchers expect

Where it falls short

  • Static question list with no adaptive AI follow-up to probe vague or rehearsed answers
  • No mechanism to gauge how articulate or engaged a candidate will be in person
  • No published methodology for how quality or fit is scored beyond manual review

Jotform

Focus Group Application Form Template

A form-builder template aimed at collecting focus group applications, likely covering basic contact info and eligibility questions. It's built for quick customization and embedding rather than deep qualification logic. Useful for simple intake but not designed to interview or assess candidates.

What it does well

  • Easy to customize and embed as a lightweight application form
  • Familiar drag-and-drop builder for fast setup
  • Supports standard fields like contact info and availability

Where it falls short

  • No AI-driven follow-up questioning to surface rehearsed or low-effort responses
  • No per-response quality scoring — screening depends on manual review of static answers
  • No voice or guided-task interview option to preview candidate communication style

Typeform

Focus Group Survey Template

A conversational-style survey template for focus group recruitment, likely emphasizing Typeform's polished one-question-at-a-time UI. It's designed for pleasant respondent experience but is still a fixed question flow. Suitable for collecting screening answers, not for probing them further.

What it does well

  • Polished, conversational question-by-question UI known for higher completion rates
  • Simple to customize branding and question wording
  • Good mobile-friendly respondent experience

Where it falls short

  • No adaptive AI interview to ask candidates to elaborate on real experience in their own words
  • No automated quality scoring of open-ended responses
  • No transparent, published prompt logic — screening logic is limited to branching rules

Frequently asked questions

What questions are in the “Focus Group Participant Screening & Recruitment Survey” template?

The template includes 12 ready-to-use questions, starting with: “In the past 3 months, which of these have you personally purchased or used?” · “How familiar are you with the products and services mentioned above?” · “In the last 12 months, how many paid market research studies (surveys, interviews, or focus groups) have you taken part…”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 12 questions in about 7 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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