Q01
Message
All templatesMarket Research
Gift-Giving Preferences, Budgets, and Wish List Habits
Explores how people actually choose and pay for gifts — gift cards vs. physical items vs. experiences, how budgets get split across recipients, whether wish lists shape purchases, and attitudes toward regifting. Built for retailers, brands, and gifting platforms; the AI follow-up reconstructs the real decision behind a respondent's most recent gift instead of relying on stated preferences alone.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
In the last 12 months, which of these have you given to someone as a gift?
- Gift cards
- Physical/tangible gifts
- Experience gifts (tickets, trips, classes)
- Cash or money transfer
- Homemade or DIY gifts
- Charitable donation in their name
- Subscription services
Q03
RankingRequired
If you were receiving a gift yourself, rank these from most to least preferred.
- Gift cards
- Physical gifts
- Experiences (e.g., trips, classes, tickets)
- Cash
- Homemade/DIY gifts
- Charitable donation in my name
Drag to rank
Q04
Point AllocationRequired
Thinking about a typical $100 gift budget for one recipient, how would you split it across these gift types?
- Gift cards
- Physical/tangible gifts
- Experiences (tickets, classes, trips)
- Cash
- Charitable donations in their name
Allocate 100 points
Q05
MatrixRequired
How important is each of the following when you're choosing a gift for someone?
5 rows × 5 columns
- Price or value
- Personalization to the recipient
- Practicality/usefulness
- Presentation or packaging
- Sustainability or ethical sourcing
Columns: Not important · Slightly important · Moderately important · Very important · Essential
Q06
Opinion ScaleRequired
How likely are you to check a recipient's wish list (online registry, app, or written list) before buying them a gift?
Scale: 0 – 10
Min:Never checkMax:Always check first
Q07
Multiple ChoiceRequired
In the past 12 months, how often have you given away a gift you personally received but didn't want or need (regifted it)?
- Never
- Once
- 2-3 times
- 4 or more times
- Not sure / can't recall
Q08
Opinion ScaleRequired
In general, how acceptable do you think it is to regift an unwanted item to someone else?
Scale: 1 – 5
Min:Completely unacceptableMax:Completely acceptable
Q09
NumberRequired
On average, how much do you spend per recipient during your biggest gift-giving occasion of the year (e.g., holidays, a major birthday)? Enter a number only, in your local currency.
Q10
AI Interview
Reconstruct the respondent's most recent significant gift-giving decision: what type of gift they chose (gift card, physical item, cash, or experience) and why, what budget or relationship-to-recipient factors shaped that choice, and whether a wish list influenced it. If they said regifting happens or is acceptable, probe the specific situation and how they personally decide when regifting is fine versus rude. Anchor on concrete details — occasion, recipient, actual amount spent — rather than general attitudes.
Q11
Multiple Choice
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q12
Multiple Choice
What is your gender identity?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q13
Multiple Choice
Which range best describes your annual household income?
- Under $25,000
- $25,000–$49,999
- $50,000–$74,999
- $75,000–$99,999
- $100,000–$149,999
- $150,000+
- Prefer not to say
Q14
Message
That's everything — thank you! Your answers will be combined with other responses to help shape smarter gift options, budgeting tools, and wish list features. No individual answers are shared.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an AI interview block that reconstructs the respondent's most recent significant gift-giving decision, going beyond stated preferences to actual behavior
- Uses a constant-sum question to capture how a $100 budget actually splits across recipients, not just self-reported spending intent
- Pairs a ranking question with a matrix on gift-choice importance factors, plus dedicated items on wish-list checking, regifting frequency, and regifting acceptability
- Closes with standard demographic classification (age, gender, household income) so retailers/brands can segment gifting behavior by audience
QuestionPro
Altruism gift giving survey questions + Sample questionnaire templateThis is a static sample questionnaire focused on altruistic motivations behind gift-giving rather than commercial purchase behavior like gift cards, budgets, or wish lists. It reads as a fielding-ready template but with fixed questions and no adaptive follow-up. Useful as a psychology-of-giving reference rather than a retail/brand decision-reconstruction tool.
What it does well
- Provides a ready-made questionnaire researchers can copy and deploy quickly
- Frames questions around altruistic motivation, which QuestionPunk's template doesn't directly probe
- Backed by QuestionPro's established survey platform and distribution tools
Where it falls short
- Fixed question set with no adaptive AI follow-up to reconstruct a specific real gift decision
- No per-response quality scoring or transparent prompt methodology published
- Doesn't address gift cards vs. physical items vs. experiences, budget splitting, or regifting attitudes
Typeform
Christmas Wish List FormThis is a consumer-facing wish list intake form (letting someone list what they want), not a research survey into gift-giving budgets, behaviors, or attitudes. It's fielding-ready as a form but serves a different purpose than a market-research template. No behavioral or attitudinal questions like regifting or budget allocation are present.
What it does well
- Clean, conversational form format typical of Typeform's UX
- Easy for an end recipient to fill out and share their own wish list
- Quick to deploy for seasonal/holiday use cases
Where it falls short
- Static form with no adaptive follow-up questions or AI-driven probing
- Not designed for research use — no budget-split, regifting, or channel-preference questions
- No per-response quality scoring, voice interview option, or auto-generated analytical report
Frequently asked questions
What questions are in the “Gift-Giving Preferences, Budgets, and Wish List Habits” template?
The template includes 14 ready-to-use questions, starting with: “Thanks for taking a few minutes to talk gifts with us! We're curious how you actually decide what to give people — gift…” · “In the last 12 months, which of these have you given to someone as a gift?” · “If you were receiving a gift yourself, rank these from most to least preferred.”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 14 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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