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Guided Tour Experience Evaluation Survey

For tour operators and travel agencies to evaluate a specific guided tour or package — covering guide performance, itinerary pacing, value for money, and likelihood to recommend. An AI follow-up interview reconstructs the specific moment behind a traveler's score instead of settling for a generic rating.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks so much for traveling with us! We'd love your honest take on the tour you just completed — it takes about 5 minutes and directly shapes how we run future trips. Your responses are completely confidential and anonymized.

Q02
Multiple ChoiceRequired

Which tour did you take? (Replace with your actual tour/package names before launching.)

  • (Tour A name)
  • (Tour B name)
  • (Tour C name)
  • Other
Q03
Opinion ScaleRequired

How likely are you to recommend this tour to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q04
MatrixRequired

How would you rate each part of your tour experience?

6 rows × 5 columns
  • Tour guide's knowledge and communication
  • Itinerary pacing and time management
  • Value for the price paid
  • Accommodation quality
  • Transportation comfort and reliability
  • +1 more
Columns: Poor · Below average · Average · Good · Excellent
Q05
Rating ScaleRequired

Overall, how would you rate your tour guide?

Range: 1 – 5
Min:PoorMax:Outstanding
Q06
Ranking

Rank these factors by how much they shaped your overall enjoyment, from most to least influential.

  1. Tour guide
  2. Itinerary and activities
  3. Group size
  4. Accommodation
  5. Food and dining
  6. Free time and flexibility
Drag to rank
Q07
Multiple Choice

Did you encounter any of the following issues during the tour?

  • Schedule delays or rushed stops
  • Communication or language issues
  • Unclear instructions before the trip
  • Uncomfortable accommodation or transport
  • Hidden or unexpected costs
  • None of these
Q08
AI Interview

Reconstruct the specific moment or interaction that most shaped this traveler's recommendation score: what happened, who was involved (guide, group, logistics), and how it made them feel. If the score was low (0-6), dig into exactly what went wrong and whether it was a one-off or a pattern they'd expect on a repeat trip. If the score was high (9-10), identify the single detail they'd want the company to protect or repeat on future tours.

Q09
Long Text

What is the one change that would have made this tour noticeably better for you?

Q10
Multiple Choice

Would you book another tour with us in the next 12 months?

  • Yes, definitely
  • Probably
  • Not sure
  • Probably not
  • No
Q11
Multiple Choice

Which best describes who you traveled with on this tour?

  • Solo
  • Partner/spouse
  • Family with children
  • Friends
  • Organized group/colleagues
  • Prefer not to say
Q12
Multiple Choice

Which age group do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
Message

That's everything — thank you for the detailed feedback! Your responses go straight to our tour operations team to improve guiding, pacing, and logistics on future trips.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that reconstructs the specific moment behind a traveler's rating, rather than stopping at a number
  • Combines structured measurement (matrix ratings, guide rating, opinion scale, ranking, issue checklist) with open-ended probing for context
  • Captures traveler segmentation (who they traveled with, age group) and repeat-booking intent alongside satisfaction data
  • Automated per-response quality scoring and an auto-generated report save operators from manually reading every free-text answer

QuestionPro

Travel tour evaluation survey questions + Sample questionnaire template

This is a directly comparable, tour-specific template with sample questions covering guide performance, itinerary, and satisfaction. It reads as a static questionnaire reference rather than an adaptive interview experience. Good starting point for question wording but leaves follow-up probing to the survey designer.

What it does well

  • Tour-specific sample questions covering guide and itinerary experience
  • Established survey platform with broad question-type library
  • Free reference content usable without signup for question ideas

Where it falls short

  • No adaptive AI follow-up to probe why a traveler gave a particular score
  • No mention of automated per-response quality scoring or auto-generated qualitative reports
  • Prompt/methodology behind any AI features (if added later) is not published

Jotform

70+ Client Evaluation Forms

This is a general category page of client evaluation form templates, not a tour- or travel-specific evaluation survey. It's useful as a form-building starting point but requires significant customization to fit guided-tour feedback. As a category/index page it is not itself a fielding-ready tour evaluation instrument.

What it does well

  • Large library of customizable drag-and-drop form templates
  • Familiar form-builder workflow for quick deployment
  • Broad applicability across many client-facing industries

Where it falls short

  • No tour- or travel-specific evaluation template included in this list
  • Static form fields only — no adaptive AI interview to reconstruct the moment behind a rating
  • No built-in automated quality scoring or auto-generated feedback reports

Frequently asked questions

What questions are in the “Guided Tour Experience Evaluation Survey” template?

The template includes 13 ready-to-use questions, starting with: “Thanks so much for traveling with us! We'd love your honest take on the tour you just completed — it takes about 5 minut…” · “Which tour did you take? (Replace with your actual tour/package names before launching.)” · “How likely are you to recommend this tour to a friend or colleague?”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 13 questions in about 7 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free

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