Q01
Message
All templatesCustomer Experience
Guest Experience & Satisfaction Feedback Survey
Captures how guests rate their visit across cleanliness, staff service, value, and amenities, plus their likelihood to recommend and return. An AI follow-up interview digs into the specific moment behind their score — what went right or wrong and why — so you get root causes, not just numbers.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Rating ScaleRequired
Overall, how satisfied were you with your recent visit?
Range: 1 – 5
Min:Very DissatisfiedMax:Very Satisfied
Q03
Opinion ScaleRequired
How likely are you to recommend us to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q04
MatrixRequired
Please rate each part of your experience.
5 rows × 5 columns
- Cleanliness of the space
- Staff friendliness and helpfulness
- Check-in / arrival process
- Value for money
- Amenities and facilities
Columns: Poor · Below Average · Average · Good · Excellent
Q05
Multiple ChoiceRequired
Did you encounter any problem or issue during your visit?
- No, everything went smoothly
- Yes, but it was resolved
- Yes, and it was not resolved
Q06
Multiple Choice
What stood out most positively about your visit?
- Staff service
- Cleanliness
- Value for money
- Amenities or facilities
- Location
- Atmosphere or ambiance
Q07
AI Interview
Reconstruct the specific moment that most shaped this guest's recommendation score. If they reported a problem, get exactly what happened, how staff responded, and whether it was truly resolved from the guest's perspective. If their score was high, find out precisely what delighted them so it can be replicated. If the score was low or middling without a reported problem, probe for the underlying friction they may not have flagged directly.
Q08
Opinion ScaleRequired
How likely are you to return within the next 12 months?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q09
Multiple Choice
What was the primary purpose of your visit?
- Business
- Leisure or vacation
- Special occasion or celebration
- Visiting friends or family
Q10
Multiple Choice
How did you book or arrange your visit?
- Direct (website or phone)
- Online travel agency or third-party platform
- Walk-in
- Travel agent
Q11
Multiple Choice
How often do you visit us?
- First time
- Occasional (a few times a year)
- Regular (monthly or more)
- Prefer not to say
Q12
Multiple Choice
Which age range best describes you?
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q13
Message
That's everything — thank you for sharing your experience! Your feedback goes directly to our team and helps shape real changes to how we serve guests.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond star ratings with an AI follow-up interview that reconstructs the specific moment behind each guest's recommendation score, surfacing root causes instead of just numbers
- Combines a matrix rating across cleanliness, staff, value, and amenities with dedicated opinion-scale questions for both likelihood to recommend and likelihood to return
- Captures context like visit purpose, booking method, visit frequency, and age range alongside a direct multiple-choice question on problems encountered, so low scores can be segmented and explained
- Includes a transparent chat-style intro and closing message, plus an automated report generated from responses — no manual tallying required
Jotform
Guest Feedback Survey Form TemplateA ready-to-use, customizable form builder template for collecting guest feedback, with Jotform's typical drag-and-drop editing and integrations. It's a static form rather than an interview-style survey, so all data comes from fixed fields the guest fills in. Good for quick deployment but not for probing why a guest gave a particular rating.
What it does well
- Easy drag-and-drop customization
- Broad integration ecosystem typical of Jotform
- Fast to deploy for general guest feedback collection
Where it falls short
- No adaptive follow-up questioning — guests can't be asked to explain a low or high score
- No voice interview or screen-share task option
- No automated per-response quality scoring or root-cause reporting
SurveySparrow
Guest Feedback Survey Template for HotelsA conversational-style survey template aimed specifically at hotels, likely using SurveySparrow's chat-like UI to make filling out feedback feel more natural. It's still a fixed-question flow rather than a true AI-driven interview that adapts based on answers. Best suited to hotels wanting a friendlier-feeling static survey.
What it does well
- Chat-like conversational UI for higher completion feel
- Hotel-specific template framing
- Likely mobile-friendly presentation typical of SurveySparrow
Where it falls short
- Conversational UI is not the same as adaptive AI probing — questions don't change based on the guest's actual answer
- No voice AI interview capability
- No transparent, publishable prompt methodology behind question logic
Typeform
Guest Satisfaction Survey Form TemplateA polished, one-question-at-a-time form template well suited to general guest satisfaction capture, leveraging Typeform's known design strengths. It relies on predefined branching logic rather than AI-generated follow-up, so nuance behind a score has to be inferred from fixed answer choices. Solid for lightweight, on-brand feedback collection.
What it does well
- Clean, high-completion-rate design typical of Typeform
- Simple one-question-at-a-time flow
- Easy to brand and embed
Where it falls short
- Branching logic is pre-set, not dynamically generated from guest responses like an AI interview
- No voice interview or guided screen-share task option
- No automated quality scoring or root-cause report generation
Frequently asked questions
What questions are in the “Guest Experience & Satisfaction Feedback Survey” template?
The template includes 13 ready-to-use questions, starting with: “Thanks for visiting us! We'd love to hear how your experience went so we can keep improving. Your responses are complete…” · “Overall, how satisfied were you with your recent visit?” · “How likely are you to recommend us to a friend or colleague?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 13 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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