Q01
Message
All templatesMarket Research
In-Home Product Testing Feedback Survey
For consumer packaged goods and product teams running in-home or trial-use tests. Captures actual usage behavior, attribute-level ratings, purchase intent, and what matters most to improve — with an AI follow-up interview that reconstructs a specific moment of use to explain the ratings behind it.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
In the past two weeks, how often did you use (Replace with product name)?
- Every day
- 4-6 times a week
- 1-3 times a week
- Less than once a week
- I did not use it
Q03
NumberRequired
Roughly how many total days have you used the product before taking this survey?
Q04
MatrixRequired
Please rate the product on each of the following.
5 rows × 5 columns
- Ease of use
- Effectiveness / performance
- Scent, taste, or feel (if applicable)
- Packaging
- Value for the price
Columns: Poor · Fair · Good · Very good · Excellent
Q05
Opinion ScaleRequired
Overall, how satisfied are you with (Replace with product name)?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q06
Multiple ChoiceRequired
If this product were available at your usual store at a reasonable price, how likely would you be to buy it?
- Definitely would not buy
- Probably would not buy
- Might or might not buy
- Probably would buy
- Definitely would buy
Q07
Multiple ChoiceRequired
Compared to the product you currently use most often for this purpose, how does this one compare?
- Much worse than what I currently use
- Somewhat worse
- About the same
- Somewhat better
- Much better than what I currently use
- I don't currently use a similar product
Q08
Opinion ScaleRequired
How likely are you to recommend this product to a friend or family member?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
Best–Worst Trade-off (MaxDiff)Required
If the makers of this product could only improve a few things, which would matter most to you?
- Price
- Packaging design
- Scent
- Texture or consistency
- How long it lasts
- Ease of use
- Ingredient list
- Size or quantity
Pick best & worst per setBest:Most important to improveWorst:Least important to improve
Q10
AI Interview
Reconstruct one specific, recent time the respondent used the product: what they were doing, what stood out (good or bad), and whether that moment matches their overall satisfaction and purchase-intent ratings. If they said they'd only 'might or might not' or 'probably not' buy it, probe exactly what would need to change for them to say yes. If they stopped using it early or used it less than expected, find out what got in the way.
Q11
Multiple Choice
What is your age?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q12
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q13
Dropdown
Which best describes your total household income?
- Under $25,000
- $25,000-$49,999
- $50,000-$74,999
- $75,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Q14
Message
That wraps up our questions — thank you for taking the time to test this product! Your feedback will be combined with other testers' responses to guide decisions on the recipe, packaging, and pricing before launch.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond static ratings with an AI follow-up interview that reconstructs one specific, recent moment of product use to explain the 'why' behind the satisfaction, likelihood-to-recommend, and comparison scores
- Combines usage-frequency and days-used screening questions with an attribute-level matrix rating, purchase intent, and competitive comparison in a single structured flow
- Uses a max-diff exercise to force-rank which improvements matter most, giving product teams prioritized, tradeoff-based feedback rather than a flat wish list
- Includes standard demographic and household-income breakdowns so results can be segmented, all wrapped in a friendly opening/closing chat message for a conversational feel
Jotform
Product Testing Survey Form TemplateA ready-to-use, fielding-ready form built on Jotform's drag-and-drop form builder. It covers basic product testing questions and can be customized and embedded, but it is a static form rather than an interactive interview experience.
What it does well
- Drag-and-drop customization and broad integration/embedding options typical of Jotform
- Quick to deploy as a standalone web form
Where it falls short
- Static question set with no adaptive follow-up probing into individual respondent experiences
- No mention of automated per-response quality scoring or AI-generated reporting
SurveyMonkey
Product Testing Survey (+15 Questions To Ask)Part template, part best-practices guide, offering a suggested list of 15 product testing questions alongside SurveyMonkey's survey tools. It's a solid starting question bank but reads more like guidance content than a single polished, ready-to-field instrument.
What it does well
- Established survey platform with strong distribution and analytics tooling
- Curated question list drawing on SurveyMonkey's broader survey methodology expertise
Where it falls short
- No adaptive AI interviewing to dig into a specific usage moment behind a rating
- Page functions partly as an article/guide rather than a single click-to-use survey template
SurveySparrow
Product Testing Survey TemplateA conversational-style, fielding-ready template built on SurveySparrow's chat-like survey format, which improves completion experience over traditional grid forms. It still relies on pre-set questions rather than dynamic AI-driven follow-up.
What it does well
- Conversational, one-question-at-a-time UI that can improve respondent engagement
- Built-in survey distribution and reporting tools from the SurveySparrow platform
Where it falls short
- No adaptive AI follow-up interview or voice interview option to explore a specific use occasion
- No published methodology for response quality scoring
Typeform
Product Testing Survey TemplateA fielding-ready, conversational form template using Typeform's signature clean, one-question-per-screen interface. It's well suited for higher completion rates but is fundamentally a fixed-question form, not an adaptive interview.
What it does well
- Polished, on-brand conversational UI known for strong completion rates
- Easy template customization within Typeform's design system
Where it falls short
- No adaptive AI probing to reconstruct a specific usage moment behind a rating
- No automated per-response quality scoring or transparent prompt documentation
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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