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International Market Entry Readiness Assessment

For advisory firms, trade agencies and leadership teams weighing a move into a new country. It checks how ready the company is across product, regulation, partners, team and budget, ranks the biggest unknowns, and an AI follow-up tests the reasoning behind the target market.

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International Market Entry Readiness Assessment

Thanks for sharing where you are with entering a new market. Your answers help us focus our first conversation on what matters. It takes about 5 minutes.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

7 questions · ~6 min
Message

Thanks for sharing where you are with entering a new market. Your answers help us focus our first conversation on what matters. It takes about 5 minutes.

Q01
Multiple ChoiceRequired

Which best describes your company?

  • Startup
  • Small or mid-sized business
  • Large enterprise
  • Investor or fund
  • Government or trade agency
Q02
Multiple ChoiceRequired

How far along is your plan to enter the new market?

  • Exploring options
  • Choosing between a few countries
  • Decided on a country, planning entry
  • Already entered, looking to grow
Q03
MatrixRequired

How ready are you in each area?

6 rows × 5 columns
  • Understanding local customers
  • Regulation, licenses and compliance
  • Local partners or distributors
  • Pricing for the local market
  • A team or hire on the ground
  • +1 more
Columns: Not started · Early · In progress · Mostly ready · Ready
Q04
RankingRequired

Which unknowns worry you most? Put the biggest first.

  1. Whether local customers will buy
  2. Regulatory approval
  3. Finding the right partner
  4. Competition from local companies
  5. Cost of entry
  6. Language and culture
  7. Payments and banking
Drag to rank
Q05
Multiple ChoiceRequired

When do you hope to be operating in the new market?

  • Within 6 months
  • 6 to 12 months
  • 1 to 2 years
  • No fixed date
Q06
Opinion ScaleRequired

How confident are you that the market you are targeting is the right one?

Scale: 1 – 5
Min:Not at all confidentMax:Very confident
Q07
AI Interview

Ask why this market, and what evidence the respondent has that customers there will buy. Probe the unknown they ranked first and what they have already done to reduce it. If they are very confident, ask what would change their mind; if not confident, ask what they would need to know.

Message

Thank you. We'll review your answers before we meet and come back with the questions we think matter most.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Why this template

What this template is built to do — we found no directly comparable template from other survey tools to review.

What sets it apart

  • A readiness grid that shows the gaps at a glance before the first call
  • Ranked unknowns give a natural agenda for the engagement
  • The AI follow-up tests the reasoning behind the market choice, not just the answer

Frequently asked questions

What questions are in the “International Market Entry Readiness Assessment” template?

The template includes 7 ready-to-use questions, starting with: “Which best describes your company?” · “How far along is your plan to enter the new market?” · “How ready are you in each area?”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 7 questions in about 6 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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