Jobs to be done voice interview template
Reconstruct why someone switched to [product] and what progress they were trying to make.
Use this templateEditable study draft · English content
Before you launch
Name [product] and recruit recent switchers. Ask about an actual decision rather than general preferences.
Opens an AI-moderated voice interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- Take me back to when you first thought about changing your old solution.
- What happened that made you start looking seriously?
- Which alternatives did you actually consider?
- What made the final decision difficult?
- What changed after you started using [product]?
Plan your study
Who should take part?
Customers who recently chose [product] over an alternative.
What should I customize before launching?
Name [product] and recruit recent switchers. Ask about an actual decision rather than general preferences.
How should I use the findings?
Build a timeline of the push, attraction, anxiety, and habits around the switch. Keep observed events separate from later explanations.