Web & apps
Landing page hero test template
Choose a first-screen direction that explains the offer and next step. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a first-screen direction that explains the offer and next step.
Target audience
[Visitors in your intended acquisition audience]
Inside the template
Your starting brief
Compare hero sections for [your landing page]. Show static hero screenshots at the same viewport size. Keep the offer and supporting evidence consistent across alternatives.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which hero section better explains why this page matters to you, and why?
- What is this page offering?
- Who do you think it is intended for?
- What would you expect from the main action?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Offer clarity
- Audience fit
- Next-step clarity
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a first-screen direction that explains the offer and next step.
- What should I customize before starting?
- Show static hero screenshots at the same viewport size. Keep the offer and supporting evidence consistent across alternatives. Recruit visitors in your intended acquisition audience.
- How should I use the feedback?
- This is a static concept comparison. Use an interactive usability study for task completion and a live experiment for conversion behavior.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.