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Leisure Travel Behavior & Preferences Survey
Measures leisure travelers' trip frequency, destination decision drivers, transportation preferences, satisfaction, and likelihood to recommend — providing actionable segmentation and experience insights for travel brands, tourism boards, or academic research.
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Leisure Travel Behavior & Preferences Survey
Welcome to this survey about leisure travel experiences and preferences. This survey takes approximately 5–7 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your personal opinions and experiences. All responses are confidential, will be anonymized, and reported only in aggregate. Results will be used for research purposes only. By continuing, you indicate your consent to participate.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
15 questions · ~8 min
Q01
Multiple Choice
Have you taken a leisure trip (vacation, weekend getaway, or similar) in the past 12 months?
- Yes
- No
Q02
Dropdown
Approximately how many leisure trips did you take in the past 12 months?
- 1
- 2
- 3
- 4
- 5 or more
Q03
Multiple Choice
What type of leisure trip do you take most often?
- Beach or resort vacation
- City or cultural trip
- Outdoor or adventure trip
- Road trip
- Cruise
- Visiting friends or family
- Other (please specify)
Q04
Multiple Choice
When traveling for leisure, which mode of transportation do you use most often?
- Personal car
- Rental car
- Domestic flight
- International flight
- Train
- Bus or coach
- Cruise ship
- Other (please specify)
Q05
Ranking
When choosing a leisure travel destination, please rank the following factors from most to least important to you.
- Cost and budget
- Weather and climate
- Cultural attractions and activities
- Safety and security
- Ease of travel (distance, flights, visas)
- Food and dining options
- Recommendations from friends, family, or reviews
Drag to rank
Q06
Opinion Scale
How much influence do online reviews and social media have on your travel destination choices?
Scale: 1 – 7
Min:No influence at allMax:Extremely strong influence
Q07
Opinion Scale
Thinking about your most recent leisure trip, how satisfied were you with the overall experience?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q08
Opinion Scale
How likely are you to recommend that destination to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
Opinion Scale
How likely are you to return to the same destination for a future leisure trip?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q10
Opinion Scale
To what extent do you agree with the following statement: "Leisure travel is essential to my overall well-being."
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q11
Multiple Choice
What is your primary motivation for taking leisure trips?
- Relaxation and stress relief
- Exploring new places and cultures
- Spending time with family or friends
- Adventure and thrill-seeking
- Personal growth or learning
- Escaping daily routine
- Other (please specify)
Q12
AI Interview
Based on your responses in this survey, is there anything else you'd like to share about your leisure travel experiences, preferences, or what would make your future trips better?
Q13
Dropdown
What is your age range?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q14
Dropdown
What is your annual household income (before taxes)?
- Under $25,000
- $25,000–$49,999
- $50,000–$74,999
- $75,000–$99,999
- $100,000–$149,999
- $150,000 or more
- Prefer not to say
Q15
Multiple Choice
Which of the following best describes your household?
- Single, no children
- Couple, no children
- Family with children under 18
- Family with children 18 or older
- Other (please specify)
Message
Thank you for completing this survey! Your responses are valuable and will help us better understand leisure travel preferences and experiences. If you have any questions about this research, please contact the research team at the email provided in your invitation.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Leisure Travel Behavior & Preferences Survey” template?
The template includes 15 ready-to-use questions, starting with: “Have you taken a leisure trip (vacation, weekend getaway, or similar) in the past 12 months?” · “Approximately how many leisure trips did you take in the past 12 months?” · “What type of leisure trip do you take most often?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 15 questions in about 8 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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