Loyalty program text interview template
Understand how members experience the rewards and effort involved in [loyalty program].
Use this templateEditable study draft · English content
Before you launch
Name the program and recruit participants with recent earning or redemption experience.
Opens an AI-moderated text interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- What led you to join [loyalty program]?
- Tell me about the last time you earned or used a reward.
- How did you decide whether the reward was worth pursuing?
- What effort or uncertainty was involved?
- What has the experience changed about what you do?
Plan your study
Who should take part?
People who recently earned or tried to redeem rewards.
What should I customize before launching?
Name the program and recruit participants with recent earning or redemption experience.
How should I use the findings?
Separate reward awareness, perceived value, and redemption friction. Membership by itself does not establish loyalty.