Product & offers
Loyalty reward test template
Choose a reward people understand and would consider using. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a reward people understand and would consider using.
Target audience
[Customers who buy from your business repeatedly]
Inside the template
Your starting brief
Compare reward options for [your loyalty program]. State the earning threshold, reward value, exclusions, and expiry rules consistently across options.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which reward would be more useful to you, and why?
- How would you earn and redeem this reward?
- What would make the effort worthwhile?
- Which restrictions would limit its usefulness?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Reward appeal
- Rule clarity
- Interest in redeeming
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a reward people understand and would consider using.
- What should I customize before starting?
- State the earning threshold, reward value, exclusions, and expiry rules consistently across options. Recruit customers who buy from your business repeatedly.
- How should I use the feedback?
- Use reported preference to refine the proposition. It does not establish actual adoption, demand, or willingness to pay.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.