Q01
Message
All templatesCustomer Experience
Mailchimp Customer Check-In & Satisfaction Survey
A periodic pulse check for Mailchimp customers covering feature usage, satisfaction with core tools, support experience, and likelihood to recommend. An AI follow-up interview digs into the story behind each customer's recommendation score, surfacing the specific moment or friction point that drove it instead of a flat number.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
How long have you been using Mailchimp?
- Less than 3 months
- 3-12 months
- 1-3 years
- More than 3 years
Q03
Multiple ChoiceRequired
Which of these Mailchimp features have you used in the last 30 days?
- Email campaign builder
- Marketing automation / journeys
- Audience or list management
- Analytics and reporting
- Landing pages or forms
- Integrations with other tools
Q04
MatrixRequired
How satisfied are you with each of these areas of Mailchimp?
6 rows × 5 columns
- Email campaign builder
- Marketing automation
- Audience/list management
- Analytics and reporting
- Templates and design tools
- +1 more
Columns: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q05
Opinion ScaleRequired
How likely are you to recommend Mailchimp to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q06
Rating Scale
If you've contacted Mailchimp support in the last 90 days, how satisfied were you with that experience? (Skip if you haven't contacted support.)
Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q07
AI Interview
Reference the respondent's recommendation score directly and ask what specific moment or feature is most responsible for it. If they scored 8 or below, probe concretely: what would need to change for them to raise it by even one point, and anchor on a recent real task (a campaign, automation, or support ticket) rather than a general impression. If they mentioned a satisfaction gap in the feature ratings, ask them to walk through exactly where the friction happened.
Q08
Best–Worst Trade-off (MaxDiff)Required
If Mailchimp could only improve a few things next, which would matter most to your business?
- Simplifying the campaign creation workflow
- Improving marketing automation capabilities
- Expanding third-party integrations
- Making pricing more transparent or affordable
- Improving customer support responsiveness
- Deepening analytics and reporting
- Improving email deliverability
Pick best & worst per setBest:Most important to improveWorst:Least important to improve
Q09
Long Text
Is there anything specific that would make Mailchimp work better for your business? Feel free to describe a real example.
Q10
Multiple Choice
How many people work at your company?
- Just me
- 2-10 employees
- 11-50 employees
- 51-200 employees
- 201-1000 employees
- 1000+ employees
- Prefer not to say
Q11
Multiple Choice
What best describes your role?
- Marketing
- Founder / Owner
- Sales
- Operations
- Other
- Prefer not to say
Q12
Message
Thanks so much for the feedback! We'll use your answers, along with everyone else's, to shape what we improve in Mailchimp next.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Combines structured questions (feature usage, satisfaction matrix, recommendation score, company size, role) with an AI follow-up interview that references the respondent's own recommendation score and asks what specific moment drove it
- Includes a max-diff prioritization question so customers rank which improvements matter most, not just open-ended wishlists
- Pairs a support-satisfaction rating with a long-text question on what would make Mailchimp work better, giving both quantifiable and narrative feedback
- Automated per-response quality scoring and an auto-generated report mean the follow-up story behind each score is captured and summarized without manual read-through
SurveyMonkey
Mailchimp Small Business Customer Check In SurveyThis is the closest direct competitor, a ready-to-field Mailchimp-branded check-in template covering similar small-business customer touchpoints. It benefits from SurveyMonkey's established distribution and analytics tools, but the template itself is a static question set. There's no indication it adapts questions based on a respondent's answers.
What it does well
- Purpose-built for the same Mailchimp small-business customer audience
- Ready-to-field template backed by SurveyMonkey's mature survey infrastructure
- Likely benefits from broad benchmark data given SurveyMonkey's large template library
Where it falls short
- Static question flow with no adaptive follow-up interview to probe the reasoning behind a recommendation score
- No mention of voice-based interviews or screen-share guided tasks
- No published methodology on how questions were validated or scored
Jotform
Customer Check-in Form TemplateA generic customer check-in form rather than one built specifically for Mailchimp or SaaS satisfaction tracking, so it's a looser comparison. It's a fielding-ready template on Jotform's form-builder platform, useful for basic status check-ins. It lacks the feature-usage and recommend-score depth this template targets.
What it does well
- Simple, ready-to-use form builder with broad customization options
- Fast to deploy for general customer check-ins
- Familiar drag-and-drop interface for non-technical users
Where it falls short
- Generic template not tailored to Mailchimp feature usage or SaaS satisfaction drivers
- No adaptive AI follow-up to dig into the story behind a score
- No automated quality scoring or auto-generated analysis of open-ended responses
QuestionPro
Customer satisfaction survey questions | Customer satisfaction survey exampleThis page reads more like a general customer satisfaction template/example and question guide than a Mailchimp-specific check-in survey, so the comparison is broader than exact. It's useful as a static, fielding-ready CSAT template with standard question examples. It doesn't address Mailchimp-specific feature usage or support experience in the way this template does.
What it does well
- Established CSAT question bank with example phrasing
- Backed by QuestionPro's enterprise survey and analytics platform
- Likely includes guidance on standard satisfaction metrics like CSAT/NPS
Where it falls short
- Generic satisfaction template, not tailored to Mailchimp feature usage or support workflows
- Static questions only, no adaptive follow-up interview or voice interview option
- No transparent, publishable prompt methodology for how deeper feedback is elicited
SurveySparrow
FREE Customer Satisfaction Survey TemplateA free, generic customer satisfaction template rather than one built around Mailchimp's specific feature set, so it's a partial comparison. It's a ready-to-field template on a conversational survey platform, which suits quick CSAT collection. It doesn't include Mailchimp-specific feature-usage or support-experience questions.
What it does well
- Free to use and quick to deploy
- Conversational survey format may improve completion rates
- Backed by SurveySparrow's broader survey and NPS toolset
Where it falls short
- Generic satisfaction survey, not tailored to Mailchimp's feature set or support experience
- No adaptive AI interview to surface the specific moment behind a recommendation score
- No mention of guided screen-share tasks or automated per-response quality scoring
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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